Challenges to Healthcare Industry Post Brexit

Challenges to Healthcare Industry Post Brexit EXECUTIVE SUMMARY The report will address three challenges in which the health care industry within the UK might have to deal with after the referendum to leave. It will also include the impact of those three challenges within the global staff in the health care industry. These will be done by linking the impact of these challenges to the relevant examples in the global staffing. At first, the report will be described by giving an introduction of the health care industry within the UK where the industry might lose many staffs after Brexit as most of the doctors and nurses in the healthcare industry are from EU. These will be followed by what the report will cover thoroughly. Secondly, analysing and identifying the issues after Brexit will be showed in the report. There will be three challenges in relation to global staffing within the health care industry which are immigration, flexible of labour market and re-expatriation. Furthermore, the challenges will be linked to the impact on global staff by using theories to understand the issues. Lastly, the three challenges will be put together and explained on the main body of the report and given an overall conclusion for health care industry within the UK. INTRODUCTION This report has been prepared to understand what Brexit is and how it has affected the UK since the majority voted out on the referendum held on the 23rd June 2016. The main purpose and objective of this report is to analyse the effectiveness of the recruitment and the selection process within the healthcare industry in the UK where they will be challenged and enforced to change (Smith, 2017). This will correspondingly go in further details on how the Brexit vote affected one of the HR practices staffing within the global talent management in the health care industry. It will mainly address on how it will affect most of the staffs from EU who work for the NHS (Bulman, 2016). The report will also analyse the findings and recommendations of the health care industry by researching through the main health care provider in the UK. Furthermore, the findings will be provided using news, journals and websites which will be compared to the theoretical model of best practices as defined by the CIPD and other researchers and theoretical models. The recommendations will be made after researching and analysing the post referendum stage and the likely outcome of how Brexit will impact in the future. Overall, this report solely attempts to provide a clear understanding of Brexit and how it affected the UKs healthcare industry. THREE CHALLENGES AFTER BREXIT As a result of Brexit, many industries in the UK has been affected, whereas this report will mainly focus on how there has been many challenges for health care industry and how it has an impact on global staffing. This report will be analysed by identifying the three main challenges for the healthcare industry which is immigration, re-expatriation and talent planning. One of the challenge for global staffing is immigration within the health care industry. When the UK was still within the EU, the EUs policies on freedom of movement allowed the healthcare industry in the UK to recruit many workers from throughout the EU where EU citizens could freely move between EU and the UK to work and live. In the healthcare industry, approximately 55,000 workers comes from EU countries (Fenton, 2016). However, due to the impact of Brexit there is an uncertainty that the right to freedom of movement would still apply to the EU citizens (Rankin, 2016). Some of the workers in healthcare industry are in the category of third-country nationals who are on their visa working in the UK. After the Brexit, it is likely that people from third-country nationals would be majorly affected than EU citizens working in the UK. Due to this, the impact on global staff of talent planning in the healthcare industry occurs. There will be lack of staffs due to the immigration issue a nd health care industry should decide on the recruitment methods on whether to buy or make talent. Thoroughly, the health care industry might be at their best to make talent in the short-term. It is better to focus on the internal labour markets for health care industry after Brexit, because this will increase the commitment of staffs in the job and providing them more security so that they will not be afraid of the result of Brexit. During the crisis of Brexit, healthcare industry would still want to keep staff as most of the EU staffs within the industry are doctors and nurses who provides health and care service for the people in the UK. To minimise the negative outcome which will start to affect after the finalization of Brexit, healthcare industry should prepare in advance about managing and retaining staffs. The second challenge that will affect the health care industry would be flexible labour market. This means that firms have greater freedom to hire workers when demand increases, and also to fire them when demand decreases. However, in the case of health care industry there has been a shortage of staff to provide service for people in the UK (Mundasad, 2017). Furthermore, referendum to vote could lead to having more problems than before on hiring staffs in the healthcare industry because many staffs such as doctors and nurses are hired from EU countries (Triggle, 2016). In the UK, there is a points-based system applied on non-EU nationals to work which creates recruiting workers other then EU countries difficult to do so (Landou,2016). If the Brexit is finalised and the EUs freedom of movement removed this could result in healthcare industry having a huge impact on a restriction of recruiting employees therefore leading in having a shortage of staffs. These issues will impact the abil ity of employees to bring in the right skills that is need by the healthcare industry. To overcome this issues, healthcare industry could sent out employees on an international assignment to develop skills and knowledge. The last challenge of healthcare industry after Brexit is re-expatriation where the industry would have to take to consider. The issues about freedom of movement as mentioned above, British citizens who have choose to work or live elsewhere in Europe fears their healthcare and right to remain will disappear post-Brexit (Carroll, 2016). Moreover, UK expats working in the EU could become more difficult if host countries ask them to obey restrictive rules when it comes to permits and setting up businesses. This may lead up to losing their automatic right to work within the EU area and need a permission to stay as a result of new policy after Brexit. As a result of this, the impact on global staffing within the healthcare industry will be affected. Thoroughly, if UK expats living and working in the EU countries are to return to the UK following the post-Brexit, it is possible that it would become more difficult for new expats to find work (Burton, 2016). Moreover, UK expats working and l iving in the EU countries are given free healthcare but could lose right to free healthcare once the Brexit is complete (Parfitt, 2016). Expatriates provides many benefits for industries which includes greater parent control and right set of skills. It is also seen as providing opportunities for personal and professional development and career advancement. With the post-Brexit, the expats are disrupted on performing their roles and tasks resulting in the failure of expatriates. Specifically, re-expatriations have difficulties adapting when they are back to the UK. For example, after the referendum many expats might have to go back to their country resulting in experiencing a reverse culture shock by getting used to working and living in another country they had been sent to work (Skyes, 2011).The healthcare industry will have experienced the loss of cooperation and investment on expats sent to work in other EU country. Overall, re-expatriation is going to be a challenge for healthca re industry after Brexit mainly within staffing managing. Conclusion This report overall aimed to understand how Brexit affected the UK as a whole and the negotiations to solve between the UK and the EU. Three different challenges were identified and analysed orderly for the healthcare industry and finding a way to minimise the risks. The first challenge dealt with immigration and how it impacted the talent planning and the way of making talent within the healthcare industry. In the second challenge, Lastly, the third challenge refers to the re-expatriation where British citizens living in the EU returns back to the UK after the referendum vote to leave that affected their role and tasks. Overall, the healthcare industry should take into consideration of these challenges mentioned above in the report to plan ahead to avoid problems managing global staffing after Brexit. Reference: Fenton, S. (2016). The government has admitted the NHS could struggle without EU staff following Brexit. [online] The Independent. Available at: http://www.independent.co.uk/life-style/health-and-families/health-news/nhs-could-struggle-post-brexit-without-eu-citizen-staff-department-of-health-officials-admit-a7204551.html [Accessed 4 Feb. 2017]. Carroll, L. (2016). It terrifies me: Britons in Europe on how Brexit is going to affect them. [online] the guardian. Available at: https://www.theguardian.com/politics/2016/dec/15/britons-expats-europe-how-brexit-affect-them [Accessed 9 Feb. 2017]. Parfitt, T. (2016). Expats in Spain could LOSE right to free healthcare after Brexit vote, PM says. [online] Express.co.uk. Available at: http://www.express.co.uk/news/uk/683708/expats-Brexit-EU-referendum-Spain-Mariano-Rajoy-Jean-Claude-Juncker [Accessed 10 Feb. 2017]. Rankin, J. (2016). Freedom of movement: the wedge that will split Britain from Europe. [online] the Guardian. Available at: https://www.theguardian.com/politics/2016/oct/06/freedom-of-movement-eu-uk-brexit-negotiations-theresa-may [Accessed 10 Feb. 2017]. Burton, L. (2016). Brexit: What does it mean for expats, here and in the EU? BBC News. [online] BBC News. Available at: http://www.bbc.co.uk/news/business-36606847 [Accessed 12 Feb. 2017]. Skyes, A. (2011). Reverse culture shock: What, when, and how to cope. [online] Expatica.com. Available at: http://www.expatica.com/nl/moving-to/Moving-home-Reverse-culture-shock_104957.html [Accessed 13 Feb. 2017]. Landou, P. (2016). Would Brexit make it harder to hire EU workers?. [online] the Guardian. Available at: https://www.theguardian.com/small-business-network/2016/mar/29/would-brexit-make-harder-hire-eu-workers-referendum [Accessed 12 Feb. 2017]. Mundasad, S. (2017). NHS staff shortages: Why so persistent? BBC News. [online] BBC News. Available at: http://www.bbc.co.uk/news/health-38640068 [Accessed 13 Feb. 2017]. Triggle, N. (2016). Brexit will make NHS staff shortages worse BBC News. [online] BBC News. Available at: http://www.bbc.co.uk/news/health-36664094 [Accessed 13 Feb. 2017].

Couples Should Live Together

Rhea Belgrave Ms. Pleming English 1302_ 5 6 November 2012 Couples Should Live Together before Getting Married In my mother's house it was never discussed whether I should live with someone before I get married. In Trinidad and Tobago it is a normal for a man and a woman to live together and not have plans for marriage. With this being said, my mother does not want me to live together with my boyfriend until after I get married. I believe that this can sometime break up good relationships.When couples don’t have to chance to live together while they are dating, it makes their first year of marriage more difficult than it needs to be. Couples tend to argue a lot, mostly because they are afraid and the possibility that have made a mistake by getting married. Living together before making your vows reassures couples of their lifelong commitment. I believe that couples should live together before getting married, so they can start to know each other on a closer view, more personal level; moreover, they can start thinking about the compatibility of their future spouse.Couples start knowing each other on a closer, more personal level when they live together, which prepares them for a married lifestyle. For starters, you learn what your partner likes and dislikes, although this isn't always easy. There is a lot to discover about your partner and from your partner; the only way to do this successfully is to move in together. For example, does he like broccoli, a special TV show or sleeping with the windows open? Maybe he likes to spend the whole weekend on the couch watching basketball!Believe it or not, it's little details like these that can often make or break a relationship. Second, you learn what kind of bad habits you and your partner have and whether or not you can get rid of them. For instance, I really don't like it when people forgets to fill the ice trays, forgets to replace the empty toilet paper holder, or leaves the toilet seat up; I, on the other h and, tend to leave my clothes in a pile, all wrinkled, when they come out of the dryer.Moreover, you can see how much fun you have with each other and realize how much you would miss by not getting married. Try to plan a vacation in advance, have a dinner date in town after work, or go to the movies on a Wednesday night when you know you have to get up for work the next morning. In other words, find out how romantic and imaginative your partner can be. Life can be tough and boring; it takes two creative and motivated people to keep a relationship alive.I think that couples can make a wiser decision about the lifelong compatibility of their future spouse if they live together. To begin, you can learn if you or your partner is ready for marriage by seeing his or her reaction to the â€Å"m† word-marriage. You need to ask yourself if you are ready to have children with your partner, and if you are ready to stay with this person for the rest of your life through thick and thin. I t is also beneficial to learn if you and your partner are both suited for monogamy; some people find it hard to be sexually faithful to one person.In addition, you can see how your partner reacts to real-life situations. If something dramatic happens to one of you, like a car accident or a major illness, what is his reaction going to be and how will he behave differently in private or in public? Perhaps he is the type of guy who talks big, but can't handle life's difficult moments or be a good caretaker. Finally, living together you won't have the pressure of a marriage certificate hanging over your head, especially when some people have a real phobia about that little piece of paper.Living together means that the taxes are easier, you do not have expenses in case of a messy divorce, and you can make a lot of decisions before you enter into a relationship that is bad for your health, physically and emotionally. Being free of the pressures of marriage, you stand a better chance of kn owing your partner as a real person. I do believe that couples should live together before they get married. Not only does it draw them closer but they are able to see one and other from and inside out prospective. This is the best advice that I can pass along to others.

Examples Of Clinical Decision Support - 1259 Words

Clinical Decision Support Ashley McMichael University of Cincinnati Clinical Decision Support can be defined as â€Å"providing clinicians, patients or individuals with knowledge and person-specific or population information, intelligently filtered or presented at appropriate times, to foster better health processes, better individual patient care, and better population health† (Wright, 2008). Like many different aspects of healthcare, clinical decision support has evolved with the creation of new technology. This evolution of clinical decision support in itself has and will continue to impact each aspect of Triple Aim. Four Phases of Clinical Decision Support Wright and Sittig have described the history of clinical decision support by breaking it up into four phases. These four phases are: standalone systems, integrated systems, standards-based systems, and service models (Wright, 2008). Standalone Systems Standalone clinical decision support systems are systems that run separately from any other system. The first standalone system was proposed in 1959 by Robert Ledley and Lee Lusted (Wright, 2008). Their proposal was the use of punch cards and an analog computer to predict diagnoses based on symptoms noted on the punch cards. This proposal led to the implementation of a couple systems that would make suggestions or diagnoses or therapy interventions. In the 1970’s the use of artificial intelligence began to be used in clinical decision support systems with theShow MoreRelatedClinical Decision Support ( Cds ) Strategies Essay1160 Words   |  5 PagesClinical Decision Support (CDS) Strategi es Name: Instructor: Course: Date: â€Æ' Clinical Decision Support is an important tool for clinicians, staff, patients and other persons because it provides these individuals with knowledge and information with the aim of enhancing health and healthcare. It encompasses various elements that make the decision making process more effective within the clinical workflow. They include computerized alerts to care givers and patients, focused data report on patientRead MoreGuidelines For Policymaking, Regulations And Strategies, Clinical Decision Support1421 Words   |  6 PagesFor policymaking, regulations and strategies, clinical decision support (CDS) provides clinicians, staff, patients or other individuals with knowledge and person-specific information, intelligently filtered or presented at appropriate times, to enhance health and health care. CDS encompasses a variety of tools to enhance decision-making in the clinical workflow. These tools include computerized alerts and reminders to care providers and patients; clinica l guidelines; condition-specific order sets; focusedRead MoreClinical Decision Support System Impacts On Healthcare System1286 Words   |  6 PagesClinical Decision Support System Impacts on Healthcare System TaeHyuk Hur Introduction The Clinical Decision Support System (CDSS) is used by health professionals to help and improve the process of enhancing health care decisions to improve the quality of patient care. Under the approval of American Recovery and Reinvestment, there are many healthcare technologies are being into use such as Electronic Health Record (EHR) and Computerized Physician Order Entry (CPOE). CDSS is often integrated intoRead MoreNurses Usage Of Clinical Decision Support Systems992 Words   |  4 PagesLittle is know regarding nurses’ usage of Clinical Decision Support Systems (CDSSs). Few studies in this subject focus on nurses’ adherence and engagement on using this healthcare information technology to ensure patient safety and delivery of the best care possible (Anderson Willson, 2008). Clinical decision support systems are defined as electronic systems (computer software applications) designed to aid directly in clinical decision making, in which patient’s character istics are used to generateRead MoreFinal Term Paper : Clinical Decision Support Systems1034 Words   |  5 Pages HLST 4330 – Final Term Paper Clinical Decision Support Systems in North America Submitted To: Professor El Morr Submitted By: Ramanjeet Singh 209 820 663 Christina Vecchiarelli 211 485 844 Date: Monday April 13th 2015 â€Æ' Table of Contents Introduction 3 Decision Support System Used in Case 3 What Decision Support Technologies were used? 3 Analyze the users and type of decisions involved. 4 Strengths 4 What are the major benefits of this DSS? 4 Analyze the requirements of the system andRead MoreA Research On Computerized Physician Order Entry777 Words   |  4 Pages1. Issues 1.1 Over-inclusive vendor designed clinical decision support systems Clinical decision support (CDS) systems are an important tool physicians have at their disposal for the improvement of patient health care, and safety. However, current CDS being used have often been designed to be over-inclusive in the alerts they generate, with present generation systems including alert parameters for thousands of drug interaction types for example [3]. These vendor CDS products include such informationRead MoreChallenge Facing Implementation Of Knowledge Management System1243 Words   |  5 Pagesto apply, the whole service system need to cooperate efficiently among member organizations and to clearly define system communication goals and system-level objectives. For example, hospitals are a very complex organization due to the heterogeneity of health specialists’ direction, the composite networking and the decision-making processes. Change, whether in management, ownership, or employee turnover, can lead to distress and thus create a barrier to KM at the individual level. Information overloadRead MoreEvidence Based Quality Enhancement And Healthcare1587 Words   |  7 Pagespractice also integrates current best evidence from research with clinical policy and practice. Evidence-based practice can be defines as an unequivocal and reliable attempts to ï ¬ nd the most excellent available research evidence to support health professionals to make the best decisions for their patients (Sackett, Rosenberg, Gray, Haynes Richardson, 1996). Evidence-based practice helps in clinical decision making. It also needs clinical expertise, which includes consideration and compassion as wellRead MoreEvaluation Of A Patient Care Application1725 Words   |  7 PagesProvide specific examples of each: patient care applications, management and enterprise systems, e-Health applications, and strategic decision-support applications. Patient Care Applications Patient care applications are one element of HMIS geared towards patient centric management. According to Tan Payton (2010) these applications are â€Å"designed to elevate patient care by providing the caregivers with relevant, current, accurate, reliable, and complete information†. An example of a patient careRead MoreThe Development Of Decision Making1238 Words   |  5 PagesThe Development of Decision-Making in Nursing Nursing is a profession that has traditionally attracted individuals who have a desire to help others and have an interest in the health sciences (Ruesink, 2012). In the complex world of health care, good intentions only go so far in terms of client safety, quality of care, and achieving the best possible outcomes, and that is why critical thinking, decision making, and evidence based practice are crucial to the nursing profession when acting on the

The Impact Of Modern Internet On Society - 1428 Words

We live in a consumer driven society where we constantly want the latest product. Because of this huge demands for product production can go into overhaul this in turn is making the product cheaper. In a capitalist society it is all about supply and demand and as the supply increases the product becomes cheaper. Shapcott write in 1995 (Reference) that, The Internet isn t free. It just has an economy that makes no sense to capitalism. This essay will outline and explore the effect the modern internet is having on the Capitalist structure when in today’s society we are all about sharing and the idea of free. Capitalism is an economic system in which trade, industry and the means of production are largely privately owned and operated for profit. In a capitalist economy, the parties to a transaction typically determine the prices at which assets, goods, and services are exchanged. 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A Farewell To Arms By Ernest Hemingway Analysis - 747 Words

Maggie Schmidt †¢ A Farewell to Arms, Ernest Hemingway (born on July 21,1899 and died on July 2,1961) He was raised in Chicago, and he moved to Paris after marriage. Hemingway contributed to literature during his time by writing for his high school newspaper and later became a journalist for Kansas City Star. He also became a companion of a lot of successful writers with Gertrude Stein teaching him. (â€Å"Ernest Hemingway† Biography.com) †¢ Original publication- September 1929 (â€Å"Ernest Hemingway† Biography.com) †¢ The reader must understand what goes on with the war so they can better understand the characters emotions. †¢ Setting – Italy, time of World War I †¢ First person point of view †¢ The theme is the reality of war and how it effects†¦show more content†¦Valentini- doctor that agrees to operating on Henry’s knee so that he does not have to be in bed for six months †¢ Priest- tries to help Henry find his spiritual life †¢ Catherine Barkley- fiancà © died; British nurse; falls in love with Henry †¢ The war is the antagonist of the novel †¢ Symbol 1- Hair represents Catherine and Henry’s relationship; Henry fell in love with Catherine’s beautiful blonde hair when he saw her. Catherine told Henry to grow a beard to change something in his life, and then she wants to cut her hair short to be more like him. †¢ Symbol 2- Bad weather represents death. For example, in the beginning of the novel rain brings cholera which kills many men in the army. †¢ Motif 1- deception of love- Henry tells Catherine he loves her as soon as they meet. This is not real love, it is just a game in the beginning. †¢ Motif 2- alcohol- Alcohol is used in many cases such as for defense against the pain that comes with the war. †¢ Quote 1- â€Å"You must have done something heroic either before or after. Remember carefully.† â€Å"I did not.† (Hemingway 55). This quote shows an example of Henry’s honesty, and how he does not expect reward or medals for what he does in the war. †¢ Quote 2- â€Å"It might be nice short. Then we’d both be alike. Oh, darling, I want you so much I want to be you too.† (Hemingway 257). This quote shows an example of how hair can symbolize how CatherineShow MoreRelatedAnalysis On The Farewell Of Arms By Ernest Hemingway1101 Words   |  5 PagesThe book I chose to do my analysis on was A Farewell to Arms, written by Ernest Hemingway in 1929. It has a first person narrative and is told by American ambulance driver Frederic Henry who finds love in the form of a nurse named Catherine Barkley all while the first world war is happening in the background. The story almost serves as a biographical piece on Hemingway himself as many of the events and experiences in it are inspired by real life ones that affected him. He did fight in World War 1Read MoreA Farewell To Arms By Ernest Hemingway Analysis1694 Words   |  7 Pageslives the way they wish they could. One example of this is in Ernest Hemingway’s nov el, A Farewell To Arms. The brave World War One ambulance driver, Frederic Henry, shares many traits with the esteemed author. It’s almost like he’s the Batman to Hemingway’s Bruce Wayne. Hemingway often wrote from experience, whether it was drawing upon his experience at a bullfight or even writing about his time spent on the Italian front (Ernest Hemingway Biography ~ World War I 1). He shares several experiencesRead MoreA Farewell To Arms By Ernest Hemingway Analysis1087 Words   |  5 Pagesbut their lives were endangered as if they had no value or purpose. In the novel, A Farewell to Arms, Ernest Hemingway explores the hardships of the war through an ambulance driver in World War I referred to as Lieutenant Henry. Lieutenant Henry sees and experiences many things in his war experience, but overall comes back to the same realization: there is not much meaning in life. Throughout the novel, Hemingway teaches the reader that life is meaningless through the character’s relationships withRead MoreAnalysis Of Ernest Hemingway s A Farewell Of Arms 1369 Words   |  6 Pagesof courage, glory, and selflessness. A Farewell to Arms, written by Ernest Hemingway, i s a recollection of his war experiences. The protagonist, an American Lieutenant named Fredric Henry, struggles to find the middle ground between his affair with the beautiful and radiant Catherine Barkley and pursuing heroism in the Great War. The lovers’ lives are turned upside-down once they realize they are infatuated with each other. Like Lieutenant Henry, when Hemingway was â€Å"serving at the front, he was woundedRead MoreAnalysis Of Ernest Hemingway s A Farewell Of Arms 1219 Words   |  5 Pageswar cannot overcome the bond between lovers. However, Ernest Hemingway contrasts this version of war and love in his novel, A Farewell to Arms. He utilizes his past experiences in World War I to illustrate warfare from the perspective of a soldier on the front lines. His novel portrays romance in a negative light, showing an alternative result of love, rather than the clichà © â€Å"happily ever after† endings. In A Farewell to Arms, Hemingway suggests that lov e can only serve as a temporary haven inRead MoreAnalysis Of Ernest Hemingway s The A Farewell Of Arms 988 Words   |  4 PagesA Farewell to Arms - Modernism In the A Farewell to Arms, Ernest Hemingway incorporates a literary style known as Modernism. Literary Modernism, or Modernist literature, had its origin in the late 19th and early 20th centuries. The horrors of World War I perceived, were taken into consideration by Modernists as the prevailing assumptions about society were reassessed. Thinkers such as Sigmund Freud began questioning the rationality of mankind. Hemingway includes perspectivism, impressionism, andRead MoreNot Only Did The Effects Of War Negatively Influence Henry’S1282 Words   |  6 PagesNot only did the effects of war negatively influence Henry’s actions, the theme of tragedy and the horrors of war also influence the entire Italian Army. For example, in Moddelmog’s literary analysis, the author refers back to novel to discuss the temptations that are depicted by Hemingway to give an accurate representation of the daily lives of the soldiers and the author hints at a justification for their actions: â€Å"It might sound sordid, but during war who can blame soldiers for seeking pleasurableRead MoreThe Sentimental Education of Frederic Henry (Hemingway’s Other Possible Title)975 Words   |  4 Pages Ernest Hemingway’s protagonist Frederic Henry says A Farewell to Arms with a double meaning. The novel title is word play reflective of first, Frederic’s desertion of the war. His second farewell is to the arms of his beloved, Catherine Barkley after her death in childbirth. Wandering stoically through life, looking for some natural progression, Frederic lets one circumstance lead him to the next. At first, Frederic exhibits the hedonistic aspirations of a college fraternity pledge, motivatedRead MoreCoping with War: A Comparison Between Slaughterhouse Five and A Farewell to Arms1630 Words   |  7 PagesEarnest Hemmingway once said Never think that war, no matter how necessary, nor how justified, is not a crime. (Ernest Hemingway: A Literary Reference) War is a gruesome and tragic thing and affects people differently. Both Vonnegut and Hemmingway discus this idea in their novels A Farewell to Arms and Slaughterhouse Five. Both of the novels deal not only with war stories but other genres, be it a science fiction story in Vonnegut’s case or a love story in Hemingway’s. Despite all the similaritiesRead MorePsychoanalytic and Femisnist Theories in A Farewall to Arms by Ernst Hemingway2059 Words   |  9 Pagesâ€Å"A Farewell to Arms† written by Ernest Hemingway in 1929 attracted much critical acclaim and theoretical interpretation helping to understand the author’s message to the readers the overall importance of the literary work in the world. The events of the novel took place during the First World War in Italy revolving around Frederic Henry, an American ambulance driver working for the Italian Army and being wounded on the front. Another very important character in the novel was Catherine Barkley, the

The UAP Hallmark Programs Free Essays

Last September 22, 2000 was the People Development Day of the University of Asia and the Pacific (UAP). It was highlighted with a program that became a gathering of the high ranking personalities the university has like the UAP president, Dr. Mario D. We will write a custom essay sample on The UAP Hallmark Programs or any similar topic only for you Order Now Camacho; the Dean of the College of Arts and Sciences, Dr. Antonio Torralba; the Vice President for Administrative Affairs, Dr. Josemaria Mariano; and the program director of the People Development, Mr. Jun Papelleras. Dr. Antonio Torralba discussed the UAP hallmark programs which I am going to tackle throughout this paper. The word hallmark means a distinguishing characteristic sign, trait, or feature that makes one unique. In the case of the UAP, it has three hallmark programs which are namely: values education; people development; and research and communication. In the field of values education, the UAP is committed to teach its students with the right and proper values and attitudes that will help not only for the betterment of the society but also for their common good. As a matter of fact, the university offers courses in social and professional system of moral values. With this, the UAP aims to develop students with discipline, diligence, spirit of enterprise, integrity, social solidarity, and universal outlook. The second hallmark program of the UAP is the people development. In this field, the university students are trained to be: environmentally aware in our surroundings; cooperative to others; values oriented; concern to their health and to the proper food nutrition; saves for mobilization; and properly educated persons. The UAP believes that through these six programs of people development, the students will achieve its fullest potential as a well being. The last hallmark program of the UAP is the research and communication which is the foundational aims of its forerunner, the Center for Research and Communication. It is said that the UAP continues its researches with the humanistic, professional, scientific and technical knowledge for the common good of the society. The university, through research and communication, aims to be a tool for the upliftment of the moral and social status of society. Truly, the UAP makes a difference through its three major hallmark programs as compare to the other universities and institution in the land. And that makes the UAP unique and one of a kind. How to cite The UAP Hallmark Programs, Papers The UAP Hallmark Programs Free Essays Last September 22, 2000 was the People Development Day of the University of Asia and the Pacific (UAP). It was highlighted with a program that became a gathering of the high ranking personalities the university has like the UAP president, Dr. Mario D. We will write a custom essay sample on The UAP Hallmark Programs or any similar topic only for you Order Now Camacho; the Dean of the College of Arts and Sciences, Dr. Antonio Torralba; the Vice President for Administrative Affairs, Dr. Josemaria Mariano; and the program director of the People Development, Mr. Jun Papelleras. Dr. Antonio Torralba discussed the UAP hallmark programs which I am going to tackle throughout this paper. The word hallmark means a distinguishing characteristic sign, trait, or feature that makes one unique. In the case of the UAP, it has three hallmark programs which are namely: values education; people development; and research and communication. In the field of values education, the UAP is committed to teach its students with the right and proper values and attitudes that will help not only for the betterment of the society but also for their common good. As a matter of fact, the university offers courses in social and professional system of moral values. With this, the UAP aims to develop students with discipline, diligence, spirit of enterprise, integrity, social solidarity, and universal outlook. The second hallmark program of the UAP is the people development. In this field, the university students are trained to be: environmentally aware in our surroundings; cooperative to others; values oriented; concern to their health and to the proper food nutrition; saves for mobilization; and properly educated persons. The UAP believes that through these six programs of people development, the students will achieve its fullest potential as a well being. The last hallmark program of the UAP is the research and communication which is the foundational aims of its forerunner, the Center for Research and Communication. It is said that the UAP continues its researches with the humanistic, professional, scientific and technical knowledge for the common good of the society. The university, through research and communication, aims to be a tool for the upliftment of the moral and social status of society. Truly, the UAP makes a difference through its three major hallmark programs as compare to the other universities and institution in the land. And that makes the UAP unique and one of a kind. How to cite The UAP Hallmark Programs, Papers

Kfc vs Nandos Marketing Strategy Essay Example For Students

Kfc vs Nandos Marketing Strategy Essay INTRODUCTION Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to take some action. Commercial advertisers often seek to generate increased consumption of their products or services through branding, which involves the repetition of an image or product name in an effort to associate related qualities with the brand in the minds of consumers. Consumer behaviour is the study of when, why, how, and where people do or do not buy. It studies characteristics of individual consumers such as demographics and behavioral variables in an attempt to understand peoples wants. It also tries to assess influences on the consumer from groups such as family, friends, reference groups, and society in general. In this essay, we will assess the effects and outcomes of the promotion and advertizing strategies of Kentucky Fried Chicken (KFC) and Nando’s. We will analyze their promotion and advertizing campaigns; their failures and successes; and lastly, what the public have to say about the two organizations. KENTUCKY FRIED CHICKEN Harland David Sanders was born September 9, 1890 in Indiana, USA. The young Harland Sanders had many jobs such as a farmhand, a bus conductor, a steam boat driver, a soldier, and a salesman. Eventually he became a business man owning a petrol service station in Kentucky, one of the 52 states of the USA. Many travelers stopped at his service station wanting refreshments and food. The Colonel saw this as a business opportunity and decided to offer food to these customers. The Colonel enjoyed making his customers happy – he was passionate about entertaining them with excellent food and superb service. His food and service was so good that he was mentioned in several newspapers around the country. As a result he had to expand his dining room to keep up with the increase in new customers. This Customer Mania experience made people drive from far away just to visit the Colonels restaurant. KFC’S ADVERTISING STRATEGY From the onset, it is vital to gain an understanding of what an advertising strategy is, what it entails and its overall usefulness. An advertising strategy is a campaign developed to communicate ideas about products and services to potential consumers with the aim of convincing them to acquire those products and services (White, 1993). The focus then shifts to the flexible, creative planning accompanied by in-depth knowledge of the target consumer and the methods that will be used to reach that consumer. We can thus conclude that advertising strategies are aimed at achieving three general and fundamental objectives. Firstly, to promote awareness of a business and its products or services; and Secondly, to stimulate directly and attract competitor’s customers and finally to establish or modify the business image. In other words, â€Å"advertisements are meant to inform, persuade, remind, influence, change opinions† (White, 1993) Shifting our attention to Kentucky Fried Chicken, we will begin by examining the one advertising strategy which has remained constant and persistent throughout the existence of the Kentucky Fried Chicken brand. â€Å"As early as 1978, Kentucky Fried Chicken advertisements focused on providing home-style wholesome meals with campaigns such as, IT IS NICE TO FEEL SO GOOD ABOUT A MEAL and KENTUCKY FRIED CHICKEN IS HOME† (Patton and Beckman, 1995). Obviously such campaigns portray Kentucky Fried Chicken as the ultimate family restaurant providing great tasting, appetizing, quality family meals. Such adverts have been primarily used to target those responsible for preparing family meals, which according to Kentucky Fried Chicken management are mothers between the ages of 25-54 who still cherish the value of sharing a good meal together as a family (Patton and Beckman, 1995). This is more important now than ever as life is busier and more demanding and due to a harried lifestyle and the fact that more women are working nowadays yet they still have the responsibility of looking after the family. As a result time is a huge constraint, limiting the amount of time a hard working woman has to slave over a hot stove after a grueling day at work. Kentucky Fried Chicken offers the convenience of a ready made home-style family meal to be enjoyed at dinner time within the comfort of your home. The latest illustration of this family orientated strategy is an advert which is currently being aired on television, where a mother arrives at home, presumably from work, only to find that her beautiful, neat, decent looking daughter has invited her scruffy, thuggish, gangster looking boyfriend. The camera than zooms into the mother’s puzzled and appalled facial expression. The pay-off line is as follows, â€Å"MOM HAS LOTS OF THINGS TO WORRY ABOUT, ATLEAST DINNER DOES NOT HAVE TO BE ONE OF THEM†. Straight after that the advert starts showing a family meal with buns and coleslaw and a number of pieces of chicken. On the international arena, more specifically in the U. S. A. , the family orientated strategy is further emphasized by a competition which is currently running where Kentucky Fried Chicken customers stand a chance of winning the â€Å"ULTIMATE FAMILY REUNIONSWEEPSTAKES† which includes Kentucky Fried Chicken catering, event DJ and custom event T-shirts and banners. (Kfc. com) With the family angle well portrayed, Kentucky Fried Chicken has made significant leaps in capturing the essence of youth. KFC has recently launched its snack range in collaboration with a Rock music band known as the Parlotones According to Kentucky Fried Chicken these meals are aimed at the urban youth market that generally do not have the time to keep regular mealtimes and tend to be hit by inspiration to develop outstanding projects (OppikoppiKrewe, 2009). Another advert which is aimed at the youth depicts University students and refers to their eating patterns as â€Å"grazing†. In that advert Kentucky Fried Chicken is advertising its newly launched snack box which is meant to assist University students to get a properly balanced diet through Kentucky’s ready prepared snack box because students lead demanding lives and are often too occupied, whether socially or academically, to prepare well balanced diet meals. Lately Kentucky Fried Chicken has also embarked on the strategy of using our national cricket team players on their adverts. This is a very clever tactic because they are aware that these guys are more than just cricket players in the eyes of some adoring fans. They are their heroes, icons and role models, the admire them. This is especially true for young boys who enjoy the game of cricket who want to imitate the lifestyle and consumption patterns of their icons at all cost. These types of adverts prey on the children’s â€Å"vulnerability to commercial pressures† (White, 1993) these advertisements use children as a tool for separating parents from their money because they end up forking out loads of cash because their children are demanding what they saw on television. Ricky Ponting, the Australian cricket captain is being used by KFC in similar fashion to appeal to the general global cricket fans. It would be very myopic to look at such a global brand within the South African context only. More precisely, we would like to focus on the market in India which has adopted the third objective of an advertising strategy mentioned earlier which is to modify the business image. Kentucky Fried Chicken does not want to alienate the vegetarian segment of the population in India. According to Sharamita Keswani, the Marketing director of Kentucky Fried Chicken in India, the vegetarian menu in India was adopted upon discovering that nearly 35% of the total population was vegetarian and in locations such as Delhi and Mumbai nearly half of the population was vegetarian (Yahoo, 2008) The Tikka Wrap and Roll and the vegetable Delight Burger are just some of the vegetarian products offered for consumption to the Indian market (Yahoo, 2008). This is what can be termed as the true modification of the business image, because you could be dining at Kentucky Fried Chicken yet consuming a vegetarian meal. This has worked contrary to the majority belief that the introduction of a vegetarian menu would affect chicken sales instead, â€Å"the presence of the vegetarian menu has made the brand more relevant to a wider cross-section of the consumer society. This is important for a growing brand across the country† (Yahoo, 2008). Kentucky Fried Chicken in India has adopted a strategy known as the â€Å"Balance Standardization and Localization† (Yahoo, 2008). The Localization functions in two ways. The first way is to modify a standard chicken product with a different topping or sauce so that it is in tune with the preferred flavours and tastes in that particular region of the market. The second way is to have a vegetarian menu. Localization is exercised in every country. The European and American markets have a traditional Kentucky Fried Chicken menu mainly consisting of chicken burgers and wraps, while the Asian markets pretty much like India have been more experimental and adventurous. In Asia they have rice meals, wraps and sides. The change is of vital importance as Asians tastes can be very unique when compared to Western ones. Failures in the Advertising Strategy of KFC Kentucky Fried Chicken of better yet known as KFC has for many years boasted of its original tasting of mixed herbs and spices of chicken which is said to be â€Å"finger licking good†. KFC is fast food which is popular worldwide and people all over the world crave and but the extra special tasting chicken. With franchised outlets located all over the world, KFC has now become the number one choice in fast food chicken by a large percentage of the community. Globally KFC has impacted the lives people around the world. When a family is hungry for some good chicken, what comes to mind? What are the options? It is KFC, Nando’s or South Africa’s own taste Chicken Licken. Depending on the preferences and choices of the family but KFC has, for a long time, had one of the leading successful advertising strategies. However, like every thriving, business there must have been advertising successes and failures. In this part of the assignment one will take a look at the pitfalls which have faced KFC in their advertising strategies. In 1991 KFC made one of their biggest company brand change from Kentucky Fried Chicken to KFC after extensive research in consumer patterns that highlighted the major concerns that consumers had with buying unhealthy fried food. KFC’s decision to change the brand to KFC was to reduce the association that they had with fried foods in the minds of their consumers. This move was to eliminate the psychological stumbling block that some â€Å"fat† or health conscious consumers had about eating fried foods. However, KFC served as an interesting object lesson in market behavior. They adjusted the words but to change public perceptions but they used the same method of cooking the food. Event though that strategy lasted for a long time years later the consumers needed more than a name change to satisfy their needs for fulfillment. The media has now focused a lot of their efforts into the evils of the fast food and concerns of healthy eating surface again. The most recent threats to the KFC advertising strategy is the way it promotes unhealthy eating and the way children are portrayed. An example closest to home that happened in South Africa was the KFC advert campaign for milkshakes that was aired in 2008. This advert was of a little girl playing in the play ground and her father watching her play. The girl than cries and her father runs to her and asks her what has happened to her. The girl then tells her guardian that the boy in the playground has stolen her milkshake. This however is not true and by the end of the advert the viewers are aware that the little girl has lied and has stolen the other kid’s milkshake. This advert very quickly received the attention of its audiences and even was nominated for awards. However, it was not received too well on an ethical standpoint by the older generation more specifically people who are parenting and raising children of a similar age to that of the girl. They felt that the undertone of the advert was that it was ok for children to lie and get away with it and challenged the ethics of using children in ads. One particular outraged grandparent commented on the KFC complaints forum that is set up for clients to give their misgivings. I have 8 grandchildren and am deeply concerned about the milkshake advert that is being aired on South African Television at the moment. I agree it starts out all very innocent, but in actual fact it shows parents as idiots and the little girl as a liar. What impressions do other children who watch this ad get? † â€Å"that it’s alright to lie†. I believe that this is passing the wrong message on to soci ety, in particular children and should be prohibited from being screened. † The advert served its purpose for a period of time but was then removed off air. Cervantes - Don Quixote EssayThe advertisement continued to use key words like, â€Å"top up† and â€Å"Yello Hummer. † These words were very similar to the words that MTN were using in their â€Å"Yello Summer† campaign. It was at this point where MTN launched a complaint to the Advertising Standards Authority (ASA) urging them to make Nandos stop running the campaign that was copied from them. Nandos tried to argue that they weren’t copying the cell phone brands campaign but merely making a parody since their past advertisements had also done the same by making fun of well known brands. ASA ruled against Nandos in this instance and they had to stop this campaign and remove their posters and flyers that had been sent to all the stores. This campaign although clever and caused a stir was ultimately a loss to the company as all the money they had invested in employing advertising agencies was lost and regarded as a sunk cost. Nandos also lost money that was paid for advertising space that could not be recovered. The advertisement was cancelled and Nandos proceeded to launch another cheeky advertisement poking fun at MTN, but also advertised the product being sold at the time. The pictures for both of these advertisements are attached in the appendices. Another advertisement that can be seen as a failure by the Nandos marketing team also occurred in 2007. The television advertisement showed a mother who was addicted to Nandos and her occupation was a pole dancer. This advertisement was seen by the public as particularly offensive since it was aired during prime time viewing. This advertisement caused uproar from the public, so much so that they also launched a complaint to ASA citing that the advertisement had sexual connotations that were offensive to children. ASA ruled in favour of Nandos in this case saying that the advertisement did not have excessive nudity and it continued being aired. Although this advertisement continued, Nandos lost a big percentage of customers who linked the company with supporting underage exposure to offensive material. The loss of these customers might not dent the success of the company but it did dent the image that society saw had on the company. During the national political elections in South Africa in 2009 Nandos aired an advertisement that caused a huge amount of controversy. This advertisement had a dummy of the African National Congress Youth League’s president being interviewed and him promoting the new Nandos’ meal for its value for money and repeating that when purchasing the product you get a lot of change. The play on words correlated with the campaign that the African National Congress was telling promoting at the time to get votes. This advertisement was enjoyed by most of the general public who found it humorous and appropriate since the country was at a time when elections were taking place. The president of the ANCYL did not see the humour in the advertisement and the ANCYL commented saying, â€Å"We are fully aware that the advertisement is intended at mocking the president of the ANCYL, and in a racist fashion portrays political leaders as Cartoons. † The ANCYL then instructed Nandos to withdraw their advertisement and went on threatened to use militant action against the establishment. With these threats and the president of the Youth league’s lawyers suing Nandos over the advertisement, they were forced to withdraw their radio and television advertisements. This advertisement would’ve done well had it not been taken off the air. Nandos ended up not reaching the desired number of people because it was pulled off the air a short time after it premiered. The advertisers had to go back to the drawing board and decided to release the same advertisement but with a pixelated photo of the president of the youth league and an altered voice. This advertisement was not the same as the previous one and consumers were less interested in the product trying to be promoted. The advertisements that Nandos works on and get pulled due to their offensive nature have cost the company millions which could’ve been reinvested in the company. Nandos has a very bold approach to advertising and this has lead to a lot of people not liking their adverts or the company. This is evident because the disgruntled members of society have proceeded to make a website urging members of society to boycott Nandos. This website lists why members of the public should not eat the food from Nandos and why their advertisements are offensive. These types of websites show how the adverts have failed to reach the public and caused them to dislike the company. The problem with this is Nandos loses their person to person promotion because as the number of people who join this website increases the more people who will tell others to stop eating Nandos. http://www. boycottnandos. com/default. aspx SUCCESS OF NANDOS PROMOTIONAL STRATEGIES The success of Nando’s is largely owed to the popularity of Nando’s as a brand and the continual increase in profits and share equity due to its aggressive marketing strategy that continues to evolve with consumer and environmental changes. Nando’s is notorious for its adventurous and often controversial promotional strategies that thrive on society, culture, economical, local and current affair issues. As a company, Nando’s make use of diverse forms of advertising towards their target market, which consists of television, radio, print and the world wide web in order to ensure good customer relations by providing their customers with value, ensuring customer satisfaction, building customer trust and most importantly securing their customer retention. Its tongue-in-cheek promotional strategy is very much reflective of the company’s managerial structure and management style. Nando’s refers to the term â€Å"globallocal†. As a company competing in an aggressive industry, Nando’s managing director, Brian Sacks affirms that â€Å"Nando’s aims to be ‘globallocal’, we want to be global, but we need also to be a localized brand – we want to be an SA brand selling on the high streets of the world† (Business Times, 2009). Therefore, by using daring promotional strategies, they ensure an impact on the audience every time, and ultimately raise awareness of Nando’s as a brand and thereby increasing its market share in a cutthroat industry. Nando’s has proved to be a success amongst industry giants because of its effective and powerful promotional strategy. Nando’s promotional direction ranges from television advertisements, radio advertisements, use of the web and print media, which it uses to focus on promoting and addressing both the current and potential target market. Nando’s strategy comprises of using a particular theme for the proposed advert in order to promote a Nando’s meal special that is currently featured on their menu. The theme is carried out throughout different promotional forms, namely, television, radio and print. One might think that Nandos’ bold advertisements are often rejected by the public, but this is vastly not the case. Numerous examples of advertisements relating to local, cultural and current affair issues have proven to increase short-term sales in Nando’s restaurants nationwide, and have increased long-term market share through increased public awareness. An example is the success of the advertisements aired during the South African presidential elections in 2008 (1A). The advert features internationally reknown political satirist Evita Bezuidenhout played by South African, Pieter Dirk Uys, where two Nando’s meal options are advertised using the letters ‘A’ and ‘C’ which finally spell out the acronym of the ruling party, the ANC (African National Congress). The airing of this advert resulted in a fuelled reaction from the ruling party and from the South African public; however, the publicity the advert sparked ensured increased public awareness of Nando’s as a brand (Matthew Buckland, 2008). Nando’s evolves with the consumer by releasing adverts which are up to date with local issues. The 2009 scandal between famous South African couple, Amor Vittone and her husband former Springbok captain Joost van der Westhuizens infidelity definitely created publicity for Nando’s as a brand (1B). Nando’s official website was flooded with positive comments of the courageous yet cheeky advert, â€Å"This is absolutely brilliant! I guess, in that case Nando’s chickens are probably a bit ‘beefier’ as well† (Times Live, 2010). Two recent advertisements that landed Nando’s in hot water, but resulted in resounding success are the Julius Malema adverts (1C) and the Nando’s advert poking fun at South African President Zuma’s several wives (1D). Both advertisements resulted in an increase of 400% in the sales of Nando’s meal specials that were advertised and Nando’s range products during the period the adverts were aired nationally (Talking Retail, 2010). Nandos’ daring advertising has definitely made the company a success story, not only in the fast food industry but also in the corporate world. Since its establishment in 1987 in southern Johannesburg, Nando’s has opened 103 outlets in South Africa, Namibia and Swaziland. Its rapid growth is represented by how it has broken the local barrier and has taken the popular franchise globally. Nando’s is currently operating in the United Kingdom, Australia, New Zealand, Canada, several countries in Africa, Turkey, Cyprus, Ireland, Indonesia, India, Kuwait, Bahrain, Fiji, Malaysia and will operate its first outlet in Singapore in 2010 (Wikipedia, 2010). Internationally it has 37 restaurants. Another indicator of Nando’s success is its recent listing onto the Johannesburg Stock Exchange (JSE). It was listed after a R10-million preferential offer and R15-million public offer was made, which was 24 times over-subscribed. Turnover has also grown to R218,3-million from R40-million five years ago and bottom line income to R8,6-million from a R2,3-million loss (Business Times, 2009). Retail has grown from R400 000 to R4, 5-million. Even with the global economic downturn, Nando’s has proven to be rooted in the industry by showing a steady sales increase of 21% . It can thus be said that Nandos’ promotional strategy has not only increased its market share and public awareness, but its powerful yet cheeky strategy has proven to take the Portuguese chain restaurant from strength to strength , and has won the hearts and smiles of many South Africans with its newsworthy promotional strategy. Public opinion Both KFC and Nandos are widely regarded to be two of the most successful fast food franchises in South Africa. They command masses of highly loyal customers and are both extremely recognizable household names with immense brand power. One only needs to observe one of either Nandos or KFCs many franchised outlets to appreciate the extent of their popularity. They both have highly successful branding and marketing strategies, utilizing many different forms of media to get through to their target markets. Both companies have distinguished themselves in their market and have instantly recognizable advertisements. Therefore due to the extent and quality of their respective marketing and advertising strategies they both have a largely positive public image. A research questionnaire was compiled to assess the publics’ opinion with regard to their preference between KFC and Nandos. The sample was a small sample which comprised mainly of University of KwaZulu-Natal Residence students. The sample consisted of 50 students who were randomly selected. The research participants were randomly selected by selecting every second even number (room number) across the main campus residences. The questionnaire used a forced choice research questionnaire whereby the research participants had to respond with their answers by choosing either `Yes` or `No`. The 10th question in the questionnaire asked the research participants to answer briefly why their chosen restaurant was better than the one they did not choose. The research results are as follows: 40% of the sample preferred Nandos. (20/50) †¢60% of the sample prefers KFC. (30/50) †¢32% of the sample answered `Yes` to the questions regarding Nandos. †¢10% of the sample answered `No` to the questions regarding Nandos. †¢48% of the population answered `Yes` to the questions regarding their chosen restaurant KFC. †¢10% of the population answered `No` to the questions regarding KFC. With reference to the statistical results shown, public opinion says that KFC is the most preferred restaurant when compared to Nandos. In question 10 of the research questionnaire the participants who preferred KFC felt that KFC was better than Nandos because of the original recipe chicken, KFC’s choc-chip ice-cream and their twisters. The research participants who chose Nandos felt that Nandos was better than KFC in that the meals at Nandos were much healthier because the chickens are flame grilled as apposed to being deep fried; also Nandos has a variety of flavours to choose from such as: lemon herb,mediteranean, mild, hot and peri-peri. Conclusion In conclusion, KFC has proven to have a more affective advertising and promotional strategy than Nando’s. KFC’s family oriented adverts have proven to be more successful and has warmed the hearts of many consumers locally and internationally. Nando’s politically incorrect advertising has lead to the organisation spending more money on legal suites rather than positive feedback.