A Farewell To Arms By Ernest Hemingway Analysis - 747 Words

Maggie Schmidt †¢ A Farewell to Arms, Ernest Hemingway (born on July 21,1899 and died on July 2,1961) He was raised in Chicago, and he moved to Paris after marriage. Hemingway contributed to literature during his time by writing for his high school newspaper and later became a journalist for Kansas City Star. He also became a companion of a lot of successful writers with Gertrude Stein teaching him. (â€Å"Ernest Hemingway† Biography.com) †¢ Original publication- September 1929 (â€Å"Ernest Hemingway† Biography.com) †¢ The reader must understand what goes on with the war so they can better understand the characters emotions. †¢ Setting – Italy, time of World War I †¢ First person point of view †¢ The theme is the reality of war and how it effects†¦show more content†¦Valentini- doctor that agrees to operating on Henry’s knee so that he does not have to be in bed for six months †¢ Priest- tries to help Henry find his spiritual life †¢ Catherine Barkley- fiancà © died; British nurse; falls in love with Henry †¢ The war is the antagonist of the novel †¢ Symbol 1- Hair represents Catherine and Henry’s relationship; Henry fell in love with Catherine’s beautiful blonde hair when he saw her. Catherine told Henry to grow a beard to change something in his life, and then she wants to cut her hair short to be more like him. †¢ Symbol 2- Bad weather represents death. For example, in the beginning of the novel rain brings cholera which kills many men in the army. †¢ Motif 1- deception of love- Henry tells Catherine he loves her as soon as they meet. This is not real love, it is just a game in the beginning. †¢ Motif 2- alcohol- Alcohol is used in many cases such as for defense against the pain that comes with the war. †¢ Quote 1- â€Å"You must have done something heroic either before or after. Remember carefully.† â€Å"I did not.† (Hemingway 55). This quote shows an example of Henry’s honesty, and how he does not expect reward or medals for what he does in the war. †¢ Quote 2- â€Å"It might be nice short. Then we’d both be alike. Oh, darling, I want you so much I want to be you too.† (Hemingway 257). This quote shows an example of how hair can symbolize how CatherineShow MoreRelatedAnalysis On The Farewell Of Arms By Ernest Hemingway1101 Words   |  5 PagesThe book I chose to do my analysis on was A Farewell to Arms, written by Ernest Hemingway in 1929. It has a first person narrative and is told by American ambulance driver Frederic Henry who finds love in the form of a nurse named Catherine Barkley all while the first world war is happening in the background. The story almost serves as a biographical piece on Hemingway himself as many of the events and experiences in it are inspired by real life ones that affected him. He did fight in World War 1Read MoreA Farewell To Arms By Ernest Hemingway Analysis1694 Words   |  7 Pageslives the way they wish they could. One example of this is in Ernest Hemingway’s nov el, A Farewell To Arms. The brave World War One ambulance driver, Frederic Henry, shares many traits with the esteemed author. It’s almost like he’s the Batman to Hemingway’s Bruce Wayne. Hemingway often wrote from experience, whether it was drawing upon his experience at a bullfight or even writing about his time spent on the Italian front (Ernest Hemingway Biography ~ World War I 1). He shares several experiencesRead MoreA Farewell To Arms By Ernest Hemingway Analysis1087 Words   |  5 Pagesbut their lives were endangered as if they had no value or purpose. In the novel, A Farewell to Arms, Ernest Hemingway explores the hardships of the war through an ambulance driver in World War I referred to as Lieutenant Henry. Lieutenant Henry sees and experiences many things in his war experience, but overall comes back to the same realization: there is not much meaning in life. Throughout the novel, Hemingway teaches the reader that life is meaningless through the character’s relationships withRead MoreAnalysis Of Ernest Hemingway s A Farewell Of Arms 1369 Words   |  6 Pagesof courage, glory, and selflessness. A Farewell to Arms, written by Ernest Hemingway, i s a recollection of his war experiences. The protagonist, an American Lieutenant named Fredric Henry, struggles to find the middle ground between his affair with the beautiful and radiant Catherine Barkley and pursuing heroism in the Great War. The lovers’ lives are turned upside-down once they realize they are infatuated with each other. Like Lieutenant Henry, when Hemingway was â€Å"serving at the front, he was woundedRead MoreAnalysis Of Ernest Hemingway s A Farewell Of Arms 1219 Words   |  5 Pageswar cannot overcome the bond between lovers. However, Ernest Hemingway contrasts this version of war and love in his novel, A Farewell to Arms. He utilizes his past experiences in World War I to illustrate warfare from the perspective of a soldier on the front lines. His novel portrays romance in a negative light, showing an alternative result of love, rather than the clichà © â€Å"happily ever after† endings. In A Farewell to Arms, Hemingway suggests that lov e can only serve as a temporary haven inRead MoreAnalysis Of Ernest Hemingway s The A Farewell Of Arms 988 Words   |  4 PagesA Farewell to Arms - Modernism In the A Farewell to Arms, Ernest Hemingway incorporates a literary style known as Modernism. Literary Modernism, or Modernist literature, had its origin in the late 19th and early 20th centuries. The horrors of World War I perceived, were taken into consideration by Modernists as the prevailing assumptions about society were reassessed. Thinkers such as Sigmund Freud began questioning the rationality of mankind. Hemingway includes perspectivism, impressionism, andRead MoreNot Only Did The Effects Of War Negatively Influence Henry’S1282 Words   |  6 PagesNot only did the effects of war negatively influence Henry’s actions, the theme of tragedy and the horrors of war also influence the entire Italian Army. For example, in Moddelmog’s literary analysis, the author refers back to novel to discuss the temptations that are depicted by Hemingway to give an accurate representation of the daily lives of the soldiers and the author hints at a justification for their actions: â€Å"It might sound sordid, but during war who can blame soldiers for seeking pleasurableRead MoreThe Sentimental Education of Frederic Henry (Hemingway’s Other Possible Title)975 Words   |  4 Pages Ernest Hemingway’s protagonist Frederic Henry says A Farewell to Arms with a double meaning. The novel title is word play reflective of first, Frederic’s desertion of the war. His second farewell is to the arms of his beloved, Catherine Barkley after her death in childbirth. Wandering stoically through life, looking for some natural progression, Frederic lets one circumstance lead him to the next. At first, Frederic exhibits the hedonistic aspirations of a college fraternity pledge, motivatedRead MoreCoping with War: A Comparison Between Slaughterhouse Five and A Farewell to Arms1630 Words   |  7 PagesEarnest Hemmingway once said Never think that war, no matter how necessary, nor how justified, is not a crime. (Ernest Hemingway: A Literary Reference) War is a gruesome and tragic thing and affects people differently. Both Vonnegut and Hemmingway discus this idea in their novels A Farewell to Arms and Slaughterhouse Five. Both of the novels deal not only with war stories but other genres, be it a science fiction story in Vonnegut’s case or a love story in Hemingway’s. Despite all the similaritiesRead MorePsychoanalytic and Femisnist Theories in A Farewall to Arms by Ernst Hemingway2059 Words   |  9 Pagesâ€Å"A Farewell to Arms† written by Ernest Hemingway in 1929 attracted much critical acclaim and theoretical interpretation helping to understand the author’s message to the readers the overall importance of the literary work in the world. The events of the novel took place during the First World War in Italy revolving around Frederic Henry, an American ambulance driver working for the Italian Army and being wounded on the front. Another very important character in the novel was Catherine Barkley, the

The UAP Hallmark Programs Free Essays

Last September 22, 2000 was the People Development Day of the University of Asia and the Pacific (UAP). It was highlighted with a program that became a gathering of the high ranking personalities the university has like the UAP president, Dr. Mario D. We will write a custom essay sample on The UAP Hallmark Programs or any similar topic only for you Order Now Camacho; the Dean of the College of Arts and Sciences, Dr. Antonio Torralba; the Vice President for Administrative Affairs, Dr. Josemaria Mariano; and the program director of the People Development, Mr. Jun Papelleras. Dr. Antonio Torralba discussed the UAP hallmark programs which I am going to tackle throughout this paper. The word hallmark means a distinguishing characteristic sign, trait, or feature that makes one unique. In the case of the UAP, it has three hallmark programs which are namely: values education; people development; and research and communication. In the field of values education, the UAP is committed to teach its students with the right and proper values and attitudes that will help not only for the betterment of the society but also for their common good. As a matter of fact, the university offers courses in social and professional system of moral values. With this, the UAP aims to develop students with discipline, diligence, spirit of enterprise, integrity, social solidarity, and universal outlook. The second hallmark program of the UAP is the people development. In this field, the university students are trained to be: environmentally aware in our surroundings; cooperative to others; values oriented; concern to their health and to the proper food nutrition; saves for mobilization; and properly educated persons. The UAP believes that through these six programs of people development, the students will achieve its fullest potential as a well being. The last hallmark program of the UAP is the research and communication which is the foundational aims of its forerunner, the Center for Research and Communication. It is said that the UAP continues its researches with the humanistic, professional, scientific and technical knowledge for the common good of the society. The university, through research and communication, aims to be a tool for the upliftment of the moral and social status of society. Truly, the UAP makes a difference through its three major hallmark programs as compare to the other universities and institution in the land. And that makes the UAP unique and one of a kind. How to cite The UAP Hallmark Programs, Papers The UAP Hallmark Programs Free Essays Last September 22, 2000 was the People Development Day of the University of Asia and the Pacific (UAP). It was highlighted with a program that became a gathering of the high ranking personalities the university has like the UAP president, Dr. Mario D. We will write a custom essay sample on The UAP Hallmark Programs or any similar topic only for you Order Now Camacho; the Dean of the College of Arts and Sciences, Dr. Antonio Torralba; the Vice President for Administrative Affairs, Dr. Josemaria Mariano; and the program director of the People Development, Mr. Jun Papelleras. Dr. Antonio Torralba discussed the UAP hallmark programs which I am going to tackle throughout this paper. The word hallmark means a distinguishing characteristic sign, trait, or feature that makes one unique. In the case of the UAP, it has three hallmark programs which are namely: values education; people development; and research and communication. In the field of values education, the UAP is committed to teach its students with the right and proper values and attitudes that will help not only for the betterment of the society but also for their common good. As a matter of fact, the university offers courses in social and professional system of moral values. With this, the UAP aims to develop students with discipline, diligence, spirit of enterprise, integrity, social solidarity, and universal outlook. The second hallmark program of the UAP is the people development. In this field, the university students are trained to be: environmentally aware in our surroundings; cooperative to others; values oriented; concern to their health and to the proper food nutrition; saves for mobilization; and properly educated persons. The UAP believes that through these six programs of people development, the students will achieve its fullest potential as a well being. The last hallmark program of the UAP is the research and communication which is the foundational aims of its forerunner, the Center for Research and Communication. It is said that the UAP continues its researches with the humanistic, professional, scientific and technical knowledge for the common good of the society. The university, through research and communication, aims to be a tool for the upliftment of the moral and social status of society. Truly, the UAP makes a difference through its three major hallmark programs as compare to the other universities and institution in the land. And that makes the UAP unique and one of a kind. How to cite The UAP Hallmark Programs, Papers

Kfc vs Nandos Marketing Strategy Essay Example For Students

Kfc vs Nandos Marketing Strategy Essay INTRODUCTION Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to take some action. Commercial advertisers often seek to generate increased consumption of their products or services through branding, which involves the repetition of an image or product name in an effort to associate related qualities with the brand in the minds of consumers. Consumer behaviour is the study of when, why, how, and where people do or do not buy. It studies characteristics of individual consumers such as demographics and behavioral variables in an attempt to understand peoples wants. It also tries to assess influences on the consumer from groups such as family, friends, reference groups, and society in general. In this essay, we will assess the effects and outcomes of the promotion and advertizing strategies of Kentucky Fried Chicken (KFC) and Nando’s. We will analyze their promotion and advertizing campaigns; their failures and successes; and lastly, what the public have to say about the two organizations. KENTUCKY FRIED CHICKEN Harland David Sanders was born September 9, 1890 in Indiana, USA. The young Harland Sanders had many jobs such as a farmhand, a bus conductor, a steam boat driver, a soldier, and a salesman. Eventually he became a business man owning a petrol service station in Kentucky, one of the 52 states of the USA. Many travelers stopped at his service station wanting refreshments and food. The Colonel saw this as a business opportunity and decided to offer food to these customers. The Colonel enjoyed making his customers happy – he was passionate about entertaining them with excellent food and superb service. His food and service was so good that he was mentioned in several newspapers around the country. As a result he had to expand his dining room to keep up with the increase in new customers. This Customer Mania experience made people drive from far away just to visit the Colonels restaurant. KFC’S ADVERTISING STRATEGY From the onset, it is vital to gain an understanding of what an advertising strategy is, what it entails and its overall usefulness. An advertising strategy is a campaign developed to communicate ideas about products and services to potential consumers with the aim of convincing them to acquire those products and services (White, 1993). The focus then shifts to the flexible, creative planning accompanied by in-depth knowledge of the target consumer and the methods that will be used to reach that consumer. We can thus conclude that advertising strategies are aimed at achieving three general and fundamental objectives. Firstly, to promote awareness of a business and its products or services; and Secondly, to stimulate directly and attract competitor’s customers and finally to establish or modify the business image. In other words, â€Å"advertisements are meant to inform, persuade, remind, influence, change opinions† (White, 1993) Shifting our attention to Kentucky Fried Chicken, we will begin by examining the one advertising strategy which has remained constant and persistent throughout the existence of the Kentucky Fried Chicken brand. â€Å"As early as 1978, Kentucky Fried Chicken advertisements focused on providing home-style wholesome meals with campaigns such as, IT IS NICE TO FEEL SO GOOD ABOUT A MEAL and KENTUCKY FRIED CHICKEN IS HOME† (Patton and Beckman, 1995). Obviously such campaigns portray Kentucky Fried Chicken as the ultimate family restaurant providing great tasting, appetizing, quality family meals. Such adverts have been primarily used to target those responsible for preparing family meals, which according to Kentucky Fried Chicken management are mothers between the ages of 25-54 who still cherish the value of sharing a good meal together as a family (Patton and Beckman, 1995). This is more important now than ever as life is busier and more demanding and due to a harried lifestyle and the fact that more women are working nowadays yet they still have the responsibility of looking after the family. As a result time is a huge constraint, limiting the amount of time a hard working woman has to slave over a hot stove after a grueling day at work. Kentucky Fried Chicken offers the convenience of a ready made home-style family meal to be enjoyed at dinner time within the comfort of your home. The latest illustration of this family orientated strategy is an advert which is currently being aired on television, where a mother arrives at home, presumably from work, only to find that her beautiful, neat, decent looking daughter has invited her scruffy, thuggish, gangster looking boyfriend. The camera than zooms into the mother’s puzzled and appalled facial expression. The pay-off line is as follows, â€Å"MOM HAS LOTS OF THINGS TO WORRY ABOUT, ATLEAST DINNER DOES NOT HAVE TO BE ONE OF THEM†. Straight after that the advert starts showing a family meal with buns and coleslaw and a number of pieces of chicken. On the international arena, more specifically in the U. S. A. , the family orientated strategy is further emphasized by a competition which is currently running where Kentucky Fried Chicken customers stand a chance of winning the â€Å"ULTIMATE FAMILY REUNIONSWEEPSTAKES† which includes Kentucky Fried Chicken catering, event DJ and custom event T-shirts and banners. (Kfc. com) With the family angle well portrayed, Kentucky Fried Chicken has made significant leaps in capturing the essence of youth. KFC has recently launched its snack range in collaboration with a Rock music band known as the Parlotones According to Kentucky Fried Chicken these meals are aimed at the urban youth market that generally do not have the time to keep regular mealtimes and tend to be hit by inspiration to develop outstanding projects (OppikoppiKrewe, 2009). Another advert which is aimed at the youth depicts University students and refers to their eating patterns as â€Å"grazing†. In that advert Kentucky Fried Chicken is advertising its newly launched snack box which is meant to assist University students to get a properly balanced diet through Kentucky’s ready prepared snack box because students lead demanding lives and are often too occupied, whether socially or academically, to prepare well balanced diet meals. Lately Kentucky Fried Chicken has also embarked on the strategy of using our national cricket team players on their adverts. This is a very clever tactic because they are aware that these guys are more than just cricket players in the eyes of some adoring fans. They are their heroes, icons and role models, the admire them. This is especially true for young boys who enjoy the game of cricket who want to imitate the lifestyle and consumption patterns of their icons at all cost. These types of adverts prey on the children’s â€Å"vulnerability to commercial pressures† (White, 1993) these advertisements use children as a tool for separating parents from their money because they end up forking out loads of cash because their children are demanding what they saw on television. Ricky Ponting, the Australian cricket captain is being used by KFC in similar fashion to appeal to the general global cricket fans. It would be very myopic to look at such a global brand within the South African context only. More precisely, we would like to focus on the market in India which has adopted the third objective of an advertising strategy mentioned earlier which is to modify the business image. Kentucky Fried Chicken does not want to alienate the vegetarian segment of the population in India. According to Sharamita Keswani, the Marketing director of Kentucky Fried Chicken in India, the vegetarian menu in India was adopted upon discovering that nearly 35% of the total population was vegetarian and in locations such as Delhi and Mumbai nearly half of the population was vegetarian (Yahoo, 2008) The Tikka Wrap and Roll and the vegetable Delight Burger are just some of the vegetarian products offered for consumption to the Indian market (Yahoo, 2008). This is what can be termed as the true modification of the business image, because you could be dining at Kentucky Fried Chicken yet consuming a vegetarian meal. This has worked contrary to the majority belief that the introduction of a vegetarian menu would affect chicken sales instead, â€Å"the presence of the vegetarian menu has made the brand more relevant to a wider cross-section of the consumer society. This is important for a growing brand across the country† (Yahoo, 2008). Kentucky Fried Chicken in India has adopted a strategy known as the â€Å"Balance Standardization and Localization† (Yahoo, 2008). The Localization functions in two ways. The first way is to modify a standard chicken product with a different topping or sauce so that it is in tune with the preferred flavours and tastes in that particular region of the market. The second way is to have a vegetarian menu. Localization is exercised in every country. The European and American markets have a traditional Kentucky Fried Chicken menu mainly consisting of chicken burgers and wraps, while the Asian markets pretty much like India have been more experimental and adventurous. In Asia they have rice meals, wraps and sides. The change is of vital importance as Asians tastes can be very unique when compared to Western ones. Failures in the Advertising Strategy of KFC Kentucky Fried Chicken of better yet known as KFC has for many years boasted of its original tasting of mixed herbs and spices of chicken which is said to be â€Å"finger licking good†. KFC is fast food which is popular worldwide and people all over the world crave and but the extra special tasting chicken. With franchised outlets located all over the world, KFC has now become the number one choice in fast food chicken by a large percentage of the community. Globally KFC has impacted the lives people around the world. When a family is hungry for some good chicken, what comes to mind? What are the options? It is KFC, Nando’s or South Africa’s own taste Chicken Licken. Depending on the preferences and choices of the family but KFC has, for a long time, had one of the leading successful advertising strategies. However, like every thriving, business there must have been advertising successes and failures. In this part of the assignment one will take a look at the pitfalls which have faced KFC in their advertising strategies. In 1991 KFC made one of their biggest company brand change from Kentucky Fried Chicken to KFC after extensive research in consumer patterns that highlighted the major concerns that consumers had with buying unhealthy fried food. KFC’s decision to change the brand to KFC was to reduce the association that they had with fried foods in the minds of their consumers. This move was to eliminate the psychological stumbling block that some â€Å"fat† or health conscious consumers had about eating fried foods. However, KFC served as an interesting object lesson in market behavior. They adjusted the words but to change public perceptions but they used the same method of cooking the food. Event though that strategy lasted for a long time years later the consumers needed more than a name change to satisfy their needs for fulfillment. The media has now focused a lot of their efforts into the evils of the fast food and concerns of healthy eating surface again. The most recent threats to the KFC advertising strategy is the way it promotes unhealthy eating and the way children are portrayed. An example closest to home that happened in South Africa was the KFC advert campaign for milkshakes that was aired in 2008. This advert was of a little girl playing in the play ground and her father watching her play. The girl than cries and her father runs to her and asks her what has happened to her. The girl then tells her guardian that the boy in the playground has stolen her milkshake. This however is not true and by the end of the advert the viewers are aware that the little girl has lied and has stolen the other kid’s milkshake. This advert very quickly received the attention of its audiences and even was nominated for awards. However, it was not received too well on an ethical standpoint by the older generation more specifically people who are parenting and raising children of a similar age to that of the girl. They felt that the undertone of the advert was that it was ok for children to lie and get away with it and challenged the ethics of using children in ads. One particular outraged grandparent commented on the KFC complaints forum that is set up for clients to give their misgivings. I have 8 grandchildren and am deeply concerned about the milkshake advert that is being aired on South African Television at the moment. I agree it starts out all very innocent, but in actual fact it shows parents as idiots and the little girl as a liar. What impressions do other children who watch this ad get? † â€Å"that it’s alright to lie†. I believe that this is passing the wrong message on to soci ety, in particular children and should be prohibited from being screened. † The advert served its purpose for a period of time but was then removed off air. Cervantes - Don Quixote EssayThe advertisement continued to use key words like, â€Å"top up† and â€Å"Yello Hummer. † These words were very similar to the words that MTN were using in their â€Å"Yello Summer† campaign. It was at this point where MTN launched a complaint to the Advertising Standards Authority (ASA) urging them to make Nandos stop running the campaign that was copied from them. Nandos tried to argue that they weren’t copying the cell phone brands campaign but merely making a parody since their past advertisements had also done the same by making fun of well known brands. ASA ruled against Nandos in this instance and they had to stop this campaign and remove their posters and flyers that had been sent to all the stores. This campaign although clever and caused a stir was ultimately a loss to the company as all the money they had invested in employing advertising agencies was lost and regarded as a sunk cost. Nandos also lost money that was paid for advertising space that could not be recovered. The advertisement was cancelled and Nandos proceeded to launch another cheeky advertisement poking fun at MTN, but also advertised the product being sold at the time. The pictures for both of these advertisements are attached in the appendices. Another advertisement that can be seen as a failure by the Nandos marketing team also occurred in 2007. The television advertisement showed a mother who was addicted to Nandos and her occupation was a pole dancer. This advertisement was seen by the public as particularly offensive since it was aired during prime time viewing. This advertisement caused uproar from the public, so much so that they also launched a complaint to ASA citing that the advertisement had sexual connotations that were offensive to children. ASA ruled in favour of Nandos in this case saying that the advertisement did not have excessive nudity and it continued being aired. Although this advertisement continued, Nandos lost a big percentage of customers who linked the company with supporting underage exposure to offensive material. The loss of these customers might not dent the success of the company but it did dent the image that society saw had on the company. During the national political elections in South Africa in 2009 Nandos aired an advertisement that caused a huge amount of controversy. This advertisement had a dummy of the African National Congress Youth League’s president being interviewed and him promoting the new Nandos’ meal for its value for money and repeating that when purchasing the product you get a lot of change. The play on words correlated with the campaign that the African National Congress was telling promoting at the time to get votes. This advertisement was enjoyed by most of the general public who found it humorous and appropriate since the country was at a time when elections were taking place. The president of the ANCYL did not see the humour in the advertisement and the ANCYL commented saying, â€Å"We are fully aware that the advertisement is intended at mocking the president of the ANCYL, and in a racist fashion portrays political leaders as Cartoons. † The ANCYL then instructed Nandos to withdraw their advertisement and went on threatened to use militant action against the establishment. With these threats and the president of the Youth league’s lawyers suing Nandos over the advertisement, they were forced to withdraw their radio and television advertisements. This advertisement would’ve done well had it not been taken off the air. Nandos ended up not reaching the desired number of people because it was pulled off the air a short time after it premiered. The advertisers had to go back to the drawing board and decided to release the same advertisement but with a pixelated photo of the president of the youth league and an altered voice. This advertisement was not the same as the previous one and consumers were less interested in the product trying to be promoted. The advertisements that Nandos works on and get pulled due to their offensive nature have cost the company millions which could’ve been reinvested in the company. Nandos has a very bold approach to advertising and this has lead to a lot of people not liking their adverts or the company. This is evident because the disgruntled members of society have proceeded to make a website urging members of society to boycott Nandos. This website lists why members of the public should not eat the food from Nandos and why their advertisements are offensive. These types of websites show how the adverts have failed to reach the public and caused them to dislike the company. The problem with this is Nandos loses their person to person promotion because as the number of people who join this website increases the more people who will tell others to stop eating Nandos. http://www. boycottnandos. com/default. aspx SUCCESS OF NANDOS PROMOTIONAL STRATEGIES The success of Nando’s is largely owed to the popularity of Nando’s as a brand and the continual increase in profits and share equity due to its aggressive marketing strategy that continues to evolve with consumer and environmental changes. Nando’s is notorious for its adventurous and often controversial promotional strategies that thrive on society, culture, economical, local and current affair issues. As a company, Nando’s make use of diverse forms of advertising towards their target market, which consists of television, radio, print and the world wide web in order to ensure good customer relations by providing their customers with value, ensuring customer satisfaction, building customer trust and most importantly securing their customer retention. Its tongue-in-cheek promotional strategy is very much reflective of the company’s managerial structure and management style. Nando’s refers to the term â€Å"globallocal†. As a company competing in an aggressive industry, Nando’s managing director, Brian Sacks affirms that â€Å"Nando’s aims to be ‘globallocal’, we want to be global, but we need also to be a localized brand – we want to be an SA brand selling on the high streets of the world† (Business Times, 2009). Therefore, by using daring promotional strategies, they ensure an impact on the audience every time, and ultimately raise awareness of Nando’s as a brand and thereby increasing its market share in a cutthroat industry. Nando’s has proved to be a success amongst industry giants because of its effective and powerful promotional strategy. Nando’s promotional direction ranges from television advertisements, radio advertisements, use of the web and print media, which it uses to focus on promoting and addressing both the current and potential target market. Nando’s strategy comprises of using a particular theme for the proposed advert in order to promote a Nando’s meal special that is currently featured on their menu. The theme is carried out throughout different promotional forms, namely, television, radio and print. One might think that Nandos’ bold advertisements are often rejected by the public, but this is vastly not the case. Numerous examples of advertisements relating to local, cultural and current affair issues have proven to increase short-term sales in Nando’s restaurants nationwide, and have increased long-term market share through increased public awareness. An example is the success of the advertisements aired during the South African presidential elections in 2008 (1A). The advert features internationally reknown political satirist Evita Bezuidenhout played by South African, Pieter Dirk Uys, where two Nando’s meal options are advertised using the letters ‘A’ and ‘C’ which finally spell out the acronym of the ruling party, the ANC (African National Congress). The airing of this advert resulted in a fuelled reaction from the ruling party and from the South African public; however, the publicity the advert sparked ensured increased public awareness of Nando’s as a brand (Matthew Buckland, 2008). Nando’s evolves with the consumer by releasing adverts which are up to date with local issues. The 2009 scandal between famous South African couple, Amor Vittone and her husband former Springbok captain Joost van der Westhuizens infidelity definitely created publicity for Nando’s as a brand (1B). Nando’s official website was flooded with positive comments of the courageous yet cheeky advert, â€Å"This is absolutely brilliant! I guess, in that case Nando’s chickens are probably a bit ‘beefier’ as well† (Times Live, 2010). Two recent advertisements that landed Nando’s in hot water, but resulted in resounding success are the Julius Malema adverts (1C) and the Nando’s advert poking fun at South African President Zuma’s several wives (1D). Both advertisements resulted in an increase of 400% in the sales of Nando’s meal specials that were advertised and Nando’s range products during the period the adverts were aired nationally (Talking Retail, 2010). Nandos’ daring advertising has definitely made the company a success story, not only in the fast food industry but also in the corporate world. Since its establishment in 1987 in southern Johannesburg, Nando’s has opened 103 outlets in South Africa, Namibia and Swaziland. Its rapid growth is represented by how it has broken the local barrier and has taken the popular franchise globally. Nando’s is currently operating in the United Kingdom, Australia, New Zealand, Canada, several countries in Africa, Turkey, Cyprus, Ireland, Indonesia, India, Kuwait, Bahrain, Fiji, Malaysia and will operate its first outlet in Singapore in 2010 (Wikipedia, 2010). Internationally it has 37 restaurants. Another indicator of Nando’s success is its recent listing onto the Johannesburg Stock Exchange (JSE). It was listed after a R10-million preferential offer and R15-million public offer was made, which was 24 times over-subscribed. Turnover has also grown to R218,3-million from R40-million five years ago and bottom line income to R8,6-million from a R2,3-million loss (Business Times, 2009). Retail has grown from R400 000 to R4, 5-million. Even with the global economic downturn, Nando’s has proven to be rooted in the industry by showing a steady sales increase of 21% . It can thus be said that Nandos’ promotional strategy has not only increased its market share and public awareness, but its powerful yet cheeky strategy has proven to take the Portuguese chain restaurant from strength to strength , and has won the hearts and smiles of many South Africans with its newsworthy promotional strategy. Public opinion Both KFC and Nandos are widely regarded to be two of the most successful fast food franchises in South Africa. They command masses of highly loyal customers and are both extremely recognizable household names with immense brand power. One only needs to observe one of either Nandos or KFCs many franchised outlets to appreciate the extent of their popularity. They both have highly successful branding and marketing strategies, utilizing many different forms of media to get through to their target markets. Both companies have distinguished themselves in their market and have instantly recognizable advertisements. Therefore due to the extent and quality of their respective marketing and advertising strategies they both have a largely positive public image. A research questionnaire was compiled to assess the publics’ opinion with regard to their preference between KFC and Nandos. The sample was a small sample which comprised mainly of University of KwaZulu-Natal Residence students. The sample consisted of 50 students who were randomly selected. The research participants were randomly selected by selecting every second even number (room number) across the main campus residences. The questionnaire used a forced choice research questionnaire whereby the research participants had to respond with their answers by choosing either `Yes` or `No`. The 10th question in the questionnaire asked the research participants to answer briefly why their chosen restaurant was better than the one they did not choose. The research results are as follows: 40% of the sample preferred Nandos. (20/50) †¢60% of the sample prefers KFC. (30/50) †¢32% of the sample answered `Yes` to the questions regarding Nandos. †¢10% of the sample answered `No` to the questions regarding Nandos. †¢48% of the population answered `Yes` to the questions regarding their chosen restaurant KFC. †¢10% of the population answered `No` to the questions regarding KFC. With reference to the statistical results shown, public opinion says that KFC is the most preferred restaurant when compared to Nandos. In question 10 of the research questionnaire the participants who preferred KFC felt that KFC was better than Nandos because of the original recipe chicken, KFC’s choc-chip ice-cream and their twisters. The research participants who chose Nandos felt that Nandos was better than KFC in that the meals at Nandos were much healthier because the chickens are flame grilled as apposed to being deep fried; also Nandos has a variety of flavours to choose from such as: lemon herb,mediteranean, mild, hot and peri-peri. Conclusion In conclusion, KFC has proven to have a more affective advertising and promotional strategy than Nando’s. KFC’s family oriented adverts have proven to be more successful and has warmed the hearts of many consumers locally and internationally. Nando’s politically incorrect advertising has lead to the organisation spending more money on legal suites rather than positive feedback.

The International Space Station Essays - Space Medicine,

The International Space Station The International Space Station is the doorway to the future of mankind and the world as it is known. The scientific and medical discoveries that will be made on the station could create billions of dollars annually. A plan like this, arranged to benefit the whole world economy, should sound like a good idea to every person, but some believe that the ISS is too risky, too ineffective, or too costly to create. Whether or not the space station is worth the money, time, and effort, one thing is clear, everyone is interested in this virtual floating laboratory and what assets or liabilities it will bring. The future of scientific experimentation and exploration may be located, not on earth, but on the man made island called the International Space Station. Of all the factors that go into building a space station, construction of the massive object is the most tedious objective. During the building of the ISS, tensions have run high several times when deadlines were missed or funds were not available. This space station is the most expansive mission the world has ever encountered. The International Space Station will be a fifteen country mission. When finished, it will boast over an acre of solar panels for heating and energy, have a volume roughly sizable to two jumbo jets, and contain four times the electrical power of the Russian space station, Mir. It will take approximately forty-five flights over the next five years to assemble the one hundred pieces of the station while circling the orbit of the earth (Goldin 11). This floating station, the size of a large football stadium, which is traveling at over 17,500 miles per hour around the earth, will have a minimum life expectancy of only ten years, although scientists hope for a much longer time. The station is so large that it will sometimes be visible by the naked eye during the night (Chang 12). Many people agree with the idea of some sort of space laboratory, but wonder why it has to cost so many tax dollars. Some estimates for the station confirm that the cost has been underestimated by billions of dollars. Late last year Boeing beat out several other competitors for the prestigious position of main contractor. NASA agreed to sign a 5.6 billion dollar contract with Boeing to build many of the essential parts of the space station. Russia is also placing trust in this airplane superpower. They signed a 180 million dollar contract to build the Functional Cargo Block, the unit that will provide power to stabilize the station (Bizony 87). The International Space Station may provide many scientific discoveries, but everyone will pay for it. This project will become the most expensive project in space since the 1969 mission of Apollo 13 to the moon. The total estimated cost will be over twenty billion dollars (8). On the International Space Station, there will be a large variety of experiments ranging from improvements of industry to medical advances. The largest portion of time will be devoted to scientific experimentation and discovery. The ISS will create advances that will assist scientists to better understand the mysteries of the physical, chemical, and biological world. Without gravity they may conceive the technological discoveries that will boost all economies (Goldin 11). One thing the astronauts will use in their pursuit of knowledge is remote telescience. It is an advanced technology that allows scientists on the ground to monitor the progress of the experiments on the station. This will keep people on Earth up to date on the data collection that is occurring in space. Telescience will use interactive data and video links to make the connection as realistic as possible (?Science Facilities? 7). The populous sometimes asks what the station will do scientifically. The International Space Station will try to answer questions that have bothered deep thinkers for years. The affect of no gravity on living things, any mental and physical affect on humans in space, and the growth of better materials in space that will create better products on Earth will all be explored in hopes of becoming better understood. Hopefully, scientists will be able to answer these questions and many more on the International Space Station (Chang 12). NASA has confirmed that microgravity, the almost weightless condition of space, is one of the largest factors in the experiments that will occur aboard the International Space Station. The

Investing The Customer Service On The Taj Hotel Tourism Essay Example

Investing The Customer Service On The Taj Hotel Tourism Essay Example Investing The Customer Service On The Taj Hotel Tourism Essay Investing The Customer Service On The Taj Hotel Tourism Essay The thought behind the survey of this research proposal is to cognize the which, what and how to supply the good quality client services in the TAJ Hotel. In the current computational market there are many organisational groups starts its luxury hotels and made a different schemes to offer a luxury services to the client in the Indian hotel industry. But how to take attention of large trade name name of the TAJ Hotel in the first place to carry through the chief purpose of the client. The Indian Hotels Company Limited ( IHCL ) and its subordinates are jointly known as Taj Hotels Resorts and Palaces and it is an 1 of Asia s biggest and older hotel group. It s controlled by the laminitis of the Tata Group, Mr. Jamsetji N. Tata, the company opened its first hotel, The Taj Mahal Palace Hotel, Mumbai in 1903. The Taj, a symbol of Indian cordial reception, completed its centennial twelvemonth in 2003. The footing at the dorsum of this large trade name name the Taj hotels offers the luxury of service, the zenith of Indian cordial reception, vantage locations, modern installations and concern comfortss. 3. Organizational Background: The first hotel established in 1903 to 2010 the Taj Hotels Resort and Palaces has a more than 60 hotels in 45 locations in all over India plus 15 international hotels in the UK, USA, Malaysia, Bhutan, Sri Lanka, Africa, the Middle East, Australia and assorted Asia-Pacific Islands. Crossing the length and comprehensiveness of the state, decorating of import industrial towns and metropoliss, beaches, hill Stationss, historical and pilgrim centres and wildlife finishs, each and every Taj hotel offers the amenitiess to luxury, traditional to modern services. TAJ Hotels tally in the luxury, premium, mid-market and value sections of the market through the below classs: TheTAJ ( Luxury full-service hotels, resorts and castles ) is a rich trade name for the universe s most discerning tourer in hunt of echt experiences given that luxury is a manner of life to which they are familiarized. And it s a category of the modern concern hotels, idyllic beach resorts, heritage castles and safari Lodges. Taj Exotica is include in resort and spa class and found in the most alien and restful venues of the universe. Its provide the services in footings of the privateness and familiarity to client. Taj Safari is operate in Jungle and Desert and its provide the invitees with the ultimate, wild life experience based on a proven sustainable ecotourism theoretical account. Taj Modern supply a new coevals of travellers a modern and originative welcome experience that matches their work-hard, play-hard life styles. Stylish insides, advanced culinary art, hip bars, and a focal point on engineering set. The Gateway Hotel ( upscale/mid-market full service hotels and resorts ) is included in the medium budgets clients class. 4. Rationale: To make the concern or work in Hotel Industry in future I forced to analyse on the assorted facets on the Hotel concern. To believe to see to spread outing the my household s little local concern of hotel, I try to acquire the proper cognition about assorted concern schemes through the research of this organisation. Besides, I was taken preparation in TAJ Hotel in my unmarried man grade s preparation period I looked what and how to supply the scope of quality client services and what and how to impact the different internal and external concern factors to pull a client. So, I attracted to choose this organisation for concern research and my future position. 5. Research Aims: The cardinal research end behind this work is to place and analyse the consequence of client to supply a alone quality service and to maintain the client in competitory environment. Besides what schemes and be aftering are required to pull a client and what possibility to maintain the client life-time. 6. Research Question: During this research by utilizing the different informations analyzed method to bring forth a subsequent inquiry: What and Which scope of quality services offering based on season and topographic point? How to place the different demands of the client and how to carry through them? What factors are affected to supplying the good excellence services? What are the new selling attacks in hotel industry? How to spread out the concern in competitory environment? How to maintain the TAJ a large trade name name in Hotel Industry? 7. Literature Reappraisal: Marketing Concept: Taj is functioning the clients to its best in the construct of the accomplishment of corporate end through meeting and put to deathing client demands better than the competition. ( Jobber et al. , 2006, p.3 ) TAj Hotel create a different selling constructs to pull clients otherwise the rivals will non go forth a individual opportunity to catch market portion. For Example- TAJ Starts a Taj Air, a luxury private jet operation and Taj Yachts, two 3-bedroom luxury yachts which can be used by invitees or man of affairs in Mumbai and Kochi, in Kerala ( India ) . Different Customer Services: TAJ divides its hotel in the construct of a different scope of clients service as mentioned above.Also use the basic selling construct of Product, Place and Time, Price, Process, People. Merchandise TAJ Hotel offer a excellence service like luxury suits, Traditional to modern interior based room and eating house, watering place, fittingness centre and good technological substructure of concern Centre. Heritage Flying Suites: These suites are renowned for their architecture and built an old-world architecture. Besides Guests can take a what types of have a pick of suites that overlook the metropolis or pool or face the Gateway of India and the Arabian Sea. Promotion TAJ on a regular basis comes with its advanced thought of to up with offers during season and off-season such as TAJ Holiday summer and monsoon bundles in its hotels. They besides announced or inform to client for its approaching events or exhibition by monthly calendar clip. Monetary value TAJ besides divides its hotel and services in monetary value based like up-class/upscale services and economic/medium category services. But its provides a good quality based services that spend by cusomer. Besides, its give a price reduction or assorted club point or shopping verifier to its regular client. Procedure Taj has a ain alone client relationship Management ( CRM ) system that s maintain a records of all client and its demands. Peoples TAJ has a 24000 employees fulfilled the purpose of the hotel of zenith of Indian Hospitality. Besides Taj has a assorted professional squad like Professional individual, Personal Agents, Technological individual, Travele agents for presenting the best services. PEST Analysis of TAJ Hotel: Political Factor: TAJ Hotels running on domestic every bit good as different 12 states, So its faced a many political issue to spread out and run its concern. Different states authoritiess has a different policy and jurisprudence about hotel industry. TAJ MAHEL Hotel Mumbai faced a terrorist onslaught in September 2008 and so generates a assorted security issue respects to the Hotel. Economic Factor: There are many Ecomomic factors affect the company s net income and enlargement program in international market like states economical state of affairs, revenue enhancement rate, rising prices rate, trade policy etc. In 2008, the period of recession or universe s economic crises TAJ Hotel Share prise about 50 % autumn down but the strong cardinal finance base, experience an large trade name name TAJ Hotel easy come out. Technological Factor: TAJ Hotels is a portion of the TATA Groups, whose are celebrated in advanced and progress in technology.TAJ Hotels provides a service of high-velocity wi-fi cyberspace and assorted progress IT installation to its client for its concern position. Besides, TAJ Hotels maintain a relation with its ain CRM Software. Social Factor: The TAJ Hotels concern tally on many different state and each have a ain civilization and tradition but TAJ Hotel adjust in all civilization and supplying a good traditional every bit good as modern manner of client services. Besides, TAJ Hotels prefers to enroll a local people and to care of local society or community, instruction, civilization development. Besides, set up a local traditional event in its hotel to back up the local humanistic disciplines to carry through its corporate-social duty. Environmental Factor: The TAJ Hotel running a Earth ( Environmental Awareness and Renewal TAJ Hotels ) plans since 2004.The Hotels besides tried to used the eco-friendly and recycling merchandise in its all Hotels. Besides its held a many environmental programmed for consciousness of planetary heating and environment change.TAJ besides received enfranchisement from Green Globe, the lone worldwide environmental enfranchisement plan for travel and touristry. 8. Research Methodology: In Research Methodology is to cognize the what schemes and planning are needed to take of research. The chief connotation behind the fact-finding research is what and how to supply the different unique qualities services so the rivals by TAJ Hotels. Qualitative research is an probe in which the research worker efforts to understand some larger world by insulating and mensurating constituents of that world within their contextual scene ( Gummesson, 2000, p 64 ) . In this Research the aggregation done by usage of the different informations aggregation technique and besides puting the how to roll up a broad scope of informations for the demands of this research. In this investigation of research, there are assorted informations aggregation techniques like questionnaires, studies. 9. Data Collective Method: The position of the research, quantitative and qualitative informations analysis technique are needed but in this research concentrating on qualitative research method. The primary and secondary both types of informations are required. Primary Data aggregation Method: The consequence of any research is depend on how and what schemes and planning are make for research of instance. The informations can be gathered from the current selling technique used by TAJ Hotel. Besides the informations are collected from client feed-back from. The sentiment polls and studies from the clients can be used for the aggregation of informations for the peculiar research subject ( Bhattacharyya, 2009 ) . Questionnaire is besides one of the easy and efficaciously technique for the research worker. In this method straight inquiring the inquiry to client about your research. The chief benefit of questionnaire is to supply a Varity of information. Besides researcher inquiring the more than one inquiry to client and to garner a tonss of informations and after that analyzed informations and take those informations that are required. Interviewing: In this technique, to straight inquire the inquiry from faced-to-faced between clients and company staff. This information are really utile when generates a some job and issues or before launch a new merchandise. Secondary informations aggregation method: Secondary informations is a collected from inside or outside the company. The internal informations are gather from the mention books, diaries, cyberspace or publish research paper.The external informations are gathered from company s one-year studies or authorities public studies and these are numeral and statistics. 10. DATA Analysis: 11. TIME Scale Exercise June 16 July -16 Aug-6 Week WEEK 1 WEEK 2 WEEK 3 WEEK 4 WEEK 5 WEEK 6 WEEK 7 Choice of research proposal xA A A A A A Decision on subject rubric A Ten A A A A A Working on research background A A Ten A A A A Rationale A A Ten A A A A Execution on research aims A A A Ten A A A Formulation of research inquiries A A A Ten A A A Working on literature reappraisal A A A A Ten A A Knowing research methodological analysis A A A A A Ten A Clarifying informations aggregation method A A A A A Ten A Working on informations analysis A A A A A A Ten Clarification with the lector A A A A A A Ten Time spectrum A A A A A A A

File Your Canadian Income Taxes Online with NETFILE

File Your Canadian Income Taxes Online with NETFILE NETFILE is an electronic tax-filing service that allows you to send your individual income tax and benefit return directly to the Canada Revenue Agency (CRA) using the Internet  and a NETFILE-certified software product. To file your Canadian income taxes online, you first have to prepare your tax return using a commercial tax preparation desktop software package, a Web application or a product for an Apple or Android mobile device. These products must be certified for NETFILE. When you file your taxes online, youll get an immediate confirmation that your return has been received. If youve made arrangements for direct deposit and the Canada Revenue Agency owes you a refund on your income taxes, you should get a faster refund than if you file on paper, possibly within two weeks. However, its not quite as simple as hitting the send button on your email program, so leave some time to get prepared and to get comfortable with the system. Eligibility to File Taxes Online Although most income tax returns can be filed online, there are some restrictions. For example, you cannot use NETFILE to file a return for a year before 2013, if you are a non-resident of Canada, if your Social Insurance Number or individual tax number begins with 09  or if you went bankrupt during the preceding two years. There are quite a few other specific restrictions, so be sure to check the full restrictions list before you begin. Software to File Taxes Online To file your tax return online, you must prepare your income tax form using software or a Web application certified by the CRA for the current tax year. The CRA tests and certifies software between December and March, so it is usually at least late January before a commercial tax software package or Web application is put on the approved list of certified software. Be sure the software you plan to use is certified for the current tax year. If you purchase or download your income tax software before it is certified by the CRA for use with NETFILE, you may have to download a patch from the software vendor. Some software certified for use with NETFILE is free for individuals. Check the list of certified software and the vendors site for specific details. Identification for NETFILE Your current address must be on file with the CRA before you send your income tax return by NETFILE. Heres how to change your address with the CRA. You wont be able to do it through NETFILE. You will need to provide your Social Insurance Number and date of birth when you file. You need to provide the location of your .tax file containing your tax return that you prepared using NETFILE-certified tax preparation software or Web application. If you have concerns about the security of your personal and financial information when using NETFILE, you should check the ​NETFILE Security page from the CRA. NETFILE Confirmation Number As soon as you send your income tax return online, the CRA does a very quick preliminary check of your return (usually in minutes) and sends you a confirmation number telling you that your return has been received and accepted. Keep the confirmation number. Tax Information Slips, Receipts, and Documents Keep all the tax information slips, receipts and documents you use to prepare your income tax return. You do not need to send them to the CRA unless the agency asks to see them. Be sure to include your telephone number on your income tax return so the CRA can contact you quickly. Your notice of assessment and tax refund may be delayed if the CRA has to contact you. Getting Help With NETFILE For help using NETFILE, consult the CRAs Online Help. The Frequently Asked Questions may also be useful. Remember, if you run into problems, you can still file the old-fashioned way- by getting a paper income tax package, filling in the paper form, attaching the schedules and receipts, and getting it to the post office in time to be postmarked by the deadline.

Identify a standard used by the VA in its information security Research Paper

Identify a standard used by the VA in its information security program, then compare and contrast with another similar standard - Research Paper Example The department therefore contains a lot of sensitive information meaning that the entity needs the proper forms of internal controls in order to protect data on the different people that is contained within the system. It is therefore a requisite for the organization to adopt the best and most secure system as not only serves the veterans but liaises with other departments to ensure proper service delivery for the veterans. There are the mandatory standards that are required by the federal government and the other standards that the entities adopt in order to have a set level of pedigree within the global trends. One of the security requirements by the Federal government that the entity has adopted is the FIPS 200 that is a standard specified by the Federal Information Security Systems Act (FISMA) that is an important part in risk management (Norman, 2007). The security systems specified under this standard are important for ensuring the integrity, confidentiality and availability of the computer system and its information while ensuring that the risks that the company may face in the process have been significantly reduced. Under the FIPS200 standards there are the management safeguards, technical safeguards and the operational safeguards. The management safeguards deal with risk assessment and security planning factors while the operational standards are mainly concerned with the personnel security and the software and hardware maintenance within the organization. The technical safeguards on the other hand are concerned with the audit trails and communications protection (Norman, 2007). Th e FIPS 200 standard is applicable to all federal government information so as to require the protection of information against any unauthorized disclosure. The standards has the minimum security requirements that it requires of the organization in the different areas that

Situation analysis in marketing planing Essay Example | Topics and Well Written Essays - 1500 words

Situation analysis in marketing planing - Essay Example ?†¦.. 4 Marketing Mix elements †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 The customers †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 Unique Value Proposition †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 External Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 7 The Market Extent †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 7 Competitor Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 7 The Economic Environment †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 8 T echnology Environment †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 8 SWOT Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 9 Conclusion †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. ... As Armstrong and Kotler (2005, p. 6) stressed, marketing deals with customers more than any other business function and therefore building customer relationship based on customer value and satisfaction is at the very heart of modern marketing. This paper presents a brief report based on the marketing analysis of the Pizza Restaurant, to be located in Riyadh, Saudi Arabia. This piece of paper relates to various marketing concepts and principles such as marketing vision, marketing mix, customer analysis, internal and external analysis and marketing strategies with regard to Pizza Restaurant. Situation Analysis (Internal to the company) Company’s mission, objectives and growth strategies The Pizza Restaurant aims to contribute to human needs by delivering quality pizza-foods and drinks and to enhance healthier food and joyful environment to help its customers find their entertainment needs to be satisfied. Armstrong and Kotler (2005, p. 42) emphasized that a statement of an organ ization’s purpose- a mission statement- must be able to define the business in terms of satisfying basic customer needs. For Pizza Restaurant, its customers are rich hippies and business or other professionals from Riyadh who come to meet their needs of hunger, thirst, joy and leisure entertainment. Company will value their needs, their responses and their varying requirements and thus it will design different services and quality multi-cultural organic food items in order to satisfy its customers. Main objectives of the company are establishing customer focus strategy, maintaining customer loyalty, ensuring long-term profitability and thus achieving sustainable competitive advantages. In order these objectives to be achieved, the

Organisation and Management Essay Example for Free

Organisation and Management Essay Today I will discuss about the different organisational roles at ANZ bank. The report will cover whole the process which are done daily by the organisation to maintain their position and to fulfil the needs of customers. I will elaborate the purpose of organisation and the roles of management for e. g. informational, decisional, and interpersonal. There are various types of professional skills which are used in daily management. It will include the process of task focus and efficiency and effectiveness of the organisation. Moreover I will show different functions of internal and external factors which are related to the people and system We will discuss today about the change management framework that how it effects the entire organisation about ANZ bank New Zealand ANZ New Zealand is New Zealand’s largest financial services group and is a subsidiary of Australia and New Zealand Banking Group Limited of Australia. ANZ New Zealand operates until 2012 under the legal entity ANZ National Bank Limited which was formed as part of the 2003 merger of ANZ and The National Bank of New Zealand. From late October 2012, the company was renamed ANZ Bank New Zealand as part of the merger of the ANZ and National Bank brands. ANZ New Zealand operates under a variety of different brands, such as ANZ, UDC Finance, EFTPOS New Zealand, Bonus Bonds and Direct Broking. It provides number financial services, including banking services, asset finance, investments and payment solutions. Purpose of Organisation and Role Management The purpose of ANZ bank is to providing finance which is involved in borrowing and lending money. Bank takes customers funds in return for an annual interest on their payments. Then bank use majority of this fund to lend other customers for a variety of loans. The difference between both interest rates is effectively the profit margin for bank. Bank also provides other facilities to consumers, such as instant access to cash advice on financial matters and methods to make international payments. Increasingly banks offer electronic transfer of money through systems. Bank provides Lending varies from unsecured personal loans to secured mortgage lending. Unsecured lending tends to be at a higher interest rate because of the risk factor. Secured mortgage lending is at a lower rate. Role of informational organisation in management Information management is used in organisations. Yet information is applied by individuals in those organisations. The counter point between the organisation and their individual members has particular same to information management because of its responsibilities to both the organisation at one level and to individuals at second level. This counterpoint means that we need to consider both the organisation and its members in information terms as a beginning level point for developing strategies for useful information management in small and medium size enterprises. The purpose of the paper is to develop some general view points for effective information management. Technical skills of management The skill is to apply expert knowledge or capability. All jobs want some specific expertise, and many people build up their technical skills on the work. Vocational and on the job tuition programs can be used to enlarge this type of talent. Human skills This is the capacity to work with, appreciate and inspire other people (both independently and a group). This requires kindliness towards others issues and concerns. People, who are talented in technical skill, but not with interpersonal skills, may face hard to manage their subordinates, To obtain the Human Skill, it is relevant to distinguish the feelings and sentiments of others, ability to motivate others even in difficult situation, and communicate own opinion to others in a positive and inspiring method. Conceptual skill This is a capacity to essentially analyze, diagnose a condition and forward a realistic solution. It requires creative idea, generating options and choosing the best available choice. A mark of a good leader is to be able to provide steady motivation to his team cheering them to attain excellence and quality in their performance. A good leader is always looking for ways to get better production and standards. Here are five management skills you can develop as a leader in working to create a quality effective team. 1. Observation his is an important part that often gets mistreated due the demand on a leaders time and plan. Observation and regular visits to the job environment are a priority and should be scheduled into the chart. Observing workers at work, the procedures, interaction and work course is foundational to implementing adjustments to get better results. To have credibility, a leader desires to be seen and be known to be up to date with what is occurrence in the work place. 2. Monitor Employee Performance Employee performance needs to be monitored in normally accepted ways. Policies and procedures need to be comprehensible. Conferencing should be on a normal base and not just when there is a dilemma. Assessments and evaluations should not be only all requests or viewed a needed official procedure to be done and filed away. Individual and group firm decisions, joint with the eagerness and flexibility to get used to and alter decisions when needed, create liberty in the leadership conferencing should be undertaken not only to manager concert, but with the hope of ongoing specialized growth and support. There should be normal support and reasonable criteria for in progress goals both for the group and person. . Implementation of Professional Development Programs A good boss evaluates weaknesses and provides tuition and growth strategies to build up the weaker skills in the group. Demonstrates Working Knowledge and Expertise Good leadership comes from a position of strong information and knowledge of the manufacture and process leading to grades. If a leader does not have all the skill and information individually, then regular consultations with experts concerned in the departments should be assumed. This is vital in order to retain an perfect and knowledgeable overall image. . Good Decision Making Good leadership is categorized by the ability to make superior decisions. A leader considers all the similar factors before making a decision. Clear. Management philosophies and management practices The idea that customers won’t afford enough of the organisations products unless the organisation undertakes a large selling and promotion effort. Achieving organisational goals depends on the needs and wants of its focused market and delivering the desired satisfaction very effectively and efficiently than competitors.

The Yellow Wallpaper :: Literary Analysis, Perkins Gilman

For centuries men and women have been taught from an early age how to behave. Boys are taught to play war, hunt, and other skills deemed â€Å"Manly†. Women are also taught how young ladies are to behave. Women are to tend to housework and rear children. Over the last 150 years women have fought to fight these stereotypes and break away from traditional gender roles. Forcing traditional gender roles upon women (or men), instead of allowing them to forge their own identity can be detrimental to the health and wellbeing of a woman and her family. In 1898 â€Å"Declaration of Sentiments† was published by Elizabeth Cady Stanton. The second paragraph begins with â€Å"We hold these truths to be self evident† (Stanton 287). This mirrors the Declaration of Independence of the United States of America. It continues to say that â€Å"all men and women are created equal† (Stanton 287) whereas the Declaration of Independence only mentions men. This was a way for women to be heard in a calm and rational way. Stanton goes on to describe how men have an â€Å"absolute tyranny† (Stanton 287) over women. They have no right to vote, however are subjected to the laws, and have â€Å"withheld from her rights which are given to the most ignorant and degraded men- both natives and foreigners† (Stanton 288). It clearly outlines the way women were treated (and in some societies still treated). While women have as many rights under the law as men do, they still struggle to be viewed as equals. In the â€Å"Yellow Wallpaper† Charlotte Perkins Gilman shows how a woman is treated as property and frail, it follows her decline into a mental breakdown. She appears to be suffering from Post Partum Depression, and is treated by her physician husband John for â€Å"temporary nervous depression – a slight hysterical tendency† (Gillman 130). She isn’t allowed any say in her care or treatment and is treated as a prisoner. The speaker describes her surroundings saying â€Å"It was a nursery first and then a playroom and gymnasium, I should judge; for the windows are barred for little children and there are rings in the walls† (possibly for keeping patients restrained) (Gillman 131). She talks about the large room and how the wallpaper is ripped and the floor is gouged (Gillman 134), the â€Å"great immovable bed – it’s nailed down† (Gillman 135).

Required Skill-Set and Knowledge of a Successful Policy Analyst in the Ecowas Region Essay

The Policy Process consists of many different and connected parts and is not easily explained theoretically because it involves diverse category of actors; is influenced by experimentation, learning from mistakes, etc; is shaped by discourse and narratives; and is highly political. The policy process focuses on the way that leads to decision making and it has different stages which include, Agenda Setting, Decision Making, Implementation and Monitoring & Evaluation. In short, we can now say that the policy process is the way policy reforms are planned, designed, implemented and evaluated. Explaining the complex policy process requires a policy analyst who is knowledgeable and trained in the field and is able to solve complex policy issues; balance constituents’ need with the political and economic realities of governance; and gather and analyze information to assist in the planning, development, interpretation, and review of government or industrial politics. Gupta, D. K. 2010). A Policy Analyst, also called a researcher or a scholar, is a person who works to raise public awareness of social issues, such as crime prevention, access to health care, and protection of the environment. An analyst in government creates policy and evaluates program effectively and provides decision makers with data and hypotheses about the effects of different policies. Blanchard S. (1997). The Economic Community of West African States (ECOWAS) is a regional group of fifteen countries, founded in 1975. Its mission is to promote economic integration in all fields of economic activity, particularly industry, transport, telecommunications, energy, agriculture, natural resources, commerce, monetary and financial questions, social and cultural matters. The ECOWAS Commission and the ECOWAS Bank for Investment and Development, more often called The Fund are its two main institutions designed to implement policies, pursue a number of program and carry out development projects in Member States. Such projects include intra-community road construction; telecommunications; and agricultural, energy and water resources development. With this background, we now take look at the key roles of the analyst in the policy process and the skills-set and knowledge an analyst should have to be successful in the ECOWAS Region. To attain the desired aim or result as an analyst can be very challenging when thinking about the potential applications and repercussions of a policy. To succeed in the policy analysis career, one must be on top of logical reasoning and have an intimate knowledge of the legal and political systems in the nation or institution of work, along with an understanding of social attitudes that can influence policy. To identify and prioritize policy issues; clarify government policy objectives; identify potential conflicts in terms of objectives and interests; identify current policies and their consequences; identify alternative viable policy instruments, their probable direct and indirect consequences and the risk that these may not materialize; develop criteria and indicators to assess progress towards objectives; design viable policy packages, with associated strategies to obtain political support and to ensure organizational effectiveness; advocate viable policy packages in a clear, brief and persuasive way; review government policies and design viable policy packages; and help policy makers take appropriate decisions on sensitive issues. These are the things a policy analyst does. Blanchard S. (2007). Principally, policy analyst in decision making process should be cognizance of administrative rules, procedures and routines which characterizes the public in action. You should posses a superior application of rationality both in decision (policy) and implementing decisions (administration), have a claim and more rigorous methods of investigation, and effective regard for efficient means of operation. Decision making in the policy process as an analyst in the ECOWAS Region is indeed cardinal to sustain socio-political and economic stability. An analyst should understand and draw distinctions between management and policy making, define stages of government activities (decision making), implement those decisions and evaluate the outcome. This analyst must frequently and simplistically offer a solution to what is said to be the â€Å"central problem of bureaucratic inadequacy†, Should be knowledgeable in program budgeting to relate expenditure budgeting to define goals and outputs, again with the intention of controlling the cost of achieving set objectives. Another essential tool a policy analyst should posses in decision making in the ECOWAS Region is necessary and sufficient information in public policy making; information is frequently inadequate and simply not available, yet there is constrained supplied by time and events. Chooses between competing objectives can be rationally determined on the basis of accurate formulation of knowledge. A major problem for rational method is the reliance upon knowledge which is quantifiable. According to Lord William Beveridge (1942) â€Å"reason and special knowledge have the chance only if there is a channel of access to those who have power†. Implementation in the policy process is a crucial business of translating decisions into events: of getting done. The policy analyst can at least agree that getting things done, or implementation, is a crucial aspect of the real world of public policy making, and one which has been neglected in theoretical literature. Implementation relates to specified objectives, the translation into practice of the policy emerge from the complex process of decision making. As a policy analyst, management of state policies might be of universal interest, which makes more essential a proper scrutiny of the claims of managerialism. Policy scientist is likely, skeptical of how much effect management can have on the success of public policies. As a policy analyst, Christopher Hood once said, â€Å"real administration give an account of real organizational life† and thus summarize his model as follows: 1. An administrative system should be unitary, with a single line of authority; 2. Objective must be given, uniform, explicit, and known throughout the system; 3. Clear and authoritative objective must still be implemented, to achieve this, the system must ensure either perfect obedience or perfect control: there must be perfect information and communication, with all task unambiguously specified and precisely coordinated; all these conditions require an adequate time scare for fulfillment. In public organizations, no meaningful distinction between policy and administration is possible, and policies roposed and authorized by former political institutions and participants are in a wide variety of ways influence, mediated, and even altered by formal administrative institutions and participants at both higher and lower levels. (Hood calls this, in the implementation stage, knocking off the corners to get policy through the front door). The problem of policy making might be clearly define of what is involve in good management which was further demonstrated by the reference to the question of information. Hood’s model says that information must be accurate and must be communicated. Clearly, it is essential for governments to estimate results, to measure these results, and learn from them. Evaluation is feedback, and technically such feedback operates as a self adjusting mechanism, alternatively, evaluation might generate more data on which the policy analyst base on to improve population of best future policies. Major problem arise with the nature of political leadership and organizational behavior. Political leaders will not be anxious to have too critical an examination of their failure; this will be particularly so if, as with many economic plans in states, political leaders have never intended implementation but sought only the easier fruits of political rhetoric. We need to understand as analyst operating in a complex environment that evaluation is not merely a technical matter, nor even a question of good practice, it is, or maybe a highly political issue. We are always, therefore, likely to find that an absence of evaluation contributes further to the uncertainties an unsystematic nature of politics, and in its analysis, the uncertainty principle might be given great regard. One significant effect is to widen the gap which exists between theory and practice. This gap is created in a variety of ways. The most obvious problem is the absence of real political or administrative experience in those who teach and theorize about public policy. This the analyst partly explains to remoteness of theory from the real world policy. Some policy analyst would quite deliberately avoid any involvement in the real world of policy on the ground that this might impose upon their unwanted intellectual constrictions, as well as quite practical constrains. As an analyst, it not difficult to understand this tension between academic and practitioners, each threatens to interfere with the activities of other. The theorist wishes to distance itself intellectually from the real policy world to avoid the ideological contamination which inevitably comes from actual participation in an area of policy. The practitioner tends to avoid over exposure to a wide range of ideas. Finally, policy analysis is synonymous with creativity, and with defining problems rather than offering handy solutions, policy analysis the more creative calculations concern finding problems for which solutions might be attempted. To be a successful policy analyst in the ECOWAS Region, you must be able to manage time, be able to think clearly and practically, be able to combine/structure ideas to form theories for research, must be dependable when it comes to creating frameworks for quantitative and qualitative data analysis, and must have good verbal and writing skills. In short, you must be able to work hard, plan, communicate, do critical readings and suggestions, be logical and have research skills. Have a perception and sense of the region, you must know the political geography and national boundaries, have geographic perspectives on democracy and elections, must be knowledgeable on geography and migration analysis, population policies and issues, and must be able to analyze the sustainable urban development and transportation of West Africa to bring sustained economic growth and democracy to the region.

Importance of hunting Essay

Like baseball and apple pie, hunting is an American tradition shared by young and old, rich and poor, regardless of social or economic status. Three out of every ten people are against hunting but for what reasons? What makes them stand out from the seven out of ten that are for hunting? My preference supports hunting for many reasons. Hunting is important because without it there would be animals struggling to survive because of the shortage of the nutrient food they need on a daily basis to stay healthy. It would also cut down the number of damage done to vehicles by animals. It also gets more kids outdoors and involved in agriculture activities which is needed now days. Believe it or not hunting is also a big part of our economy bringing in hundreds of billions of dollars each year. The first and foremost reason it’s important is because it reduces the number of abundant animals struggling to survive and causing car wrecks. Many states including Nebraska have opened special seasons for the notoriously known â€Å"trophy† whitetail deer. Whitetail deer are in abundant numbers all over the United Sates, some people see them as pets, but even more people see them as pests. They destroy crops and cause car wrecks. The average claim after a deer collision is 3,100 dollars. Every 1 in 85 people have known or heard of someone dying because of a collision with a deer. The number of these animals is stable because of one thing and that is hunting! Without hunters hunting these animals they would be unhealthy, and over populating the suburbs of the southern parts of the United States and the country side of the Midwest. They would also be causing severe or fatal car wrecks. Deer aren’t the only abundant animal there are many others including wild Turkey, Elk, and Bear. These animals are all struggling because of the three out of ten people that are against hunting, if just one of those three people would change there mind and see that the animals and humans both are struggling even more without hunting it would make a major difference. The second reason is that it gets more kids involved in the outdoors and other agriculture activities. Every year obesity becomes more of a problem for one reason; video games. If more kids were exposed to hunting or to the outdoors alone that could make them see that there’s a much better life outdoors then inside sitting down in front of there TV eating a bag potato chips. If more kids got involved in hunting it would also help the reducing of the abundant animals. This would mean less suffering and car wrecks. Many states are lowering the prices of there youth permits in hope that it will get more youth hunters in the field. All states have a mentor hunting program that takes kids hunting whose parents do not hunt or are not eligible to hunt. The National survey of fishing, hunting, and wildlife recreation, states that the number of youth hunters has tripled since 2006. It also states that the number of car wrecks dealing with deer has decreased 15 percent since 2006. Nearly 80 percent of adult hunters started hunting as youths. They predict that only 15 percent of youth in the year 2020 will hunt. Hunting leads into other agriculture activities. More kids are also becoming irresponsible do to one thing the lack of chores. Every eight in ten kids will tell you they do not have chores. Those two kids that say they do have chores are usually farm kids or have parents who grew up on a farm or engaged in agriculture activities. The third reason is vitally important to are economy and for the future. Many people say that hunting deals nothing with the economy of the world and there wrong. 12. 5 million People 16 years of age and older enjoy hunting a variety of animals within the United States. They hunt about 220 days a year and take about 185 trips. Hunting expenditures totaled about $22. 9 billion dollars. Hunting also generates more then $67 billion dollars in economic output and more than one million jobs in the United States. Hunting also generates $25 billion dollars in retail sales, $17 billion dollars in salaries and wages, and employs 575,000 Americans. If hunting was outlawed think of all the people who would be with out a job! They would struggle JUST like the abundant animals. Like Baseball and apple pie hunting is an important American tradition that should never change because without it there would be animals struggling to survive because of the shortage of the nutrient food they need on a daily basis to stay healthy. Car wrecks related to animals would increase. And it also gets more kids outdoors and involved in agriculture activities which is needed now days. It also boosts the economy, bringing billions of dollars each year. I hope you are on the same page as me now and see that hunting isn’t wrong.

Isolationist Debate Essay example

Isolationist Debate Essay example Isolationist Debate Essay example Hibbah Ali January 29, 2014 History 4 Isolationist vs Internationalist Debate Opening Statement: America should not be involved in World War Two in any way. The First World War had devastating implications on our country and it would be unwise to go through that again. Many lives were lost and a great deal of money went to aiding other countries. After America helped Great Britain in World War One, we were bombed by Germany. This should be evidence that the United States should not assist Britain again or we run the risk of getting attacked. It is more beneficial for our economy and safer for our people to distance ourselves as much as possible from World War Two. Argument: In ww1 we were bombed by Germany when helping Great Britain. In the bombing of Lusitania 1,198 were killed and 128 of those passengers were Americans. We don't need a repeat of what happened. George Washington said that we should â€Å"avoid entangling alliances† and that â€Å"The Great rule of conduct for us, in regard to foreign Nations is in extending our commercial relations to have with them as little as possible.† Also after ww1, the Kellogg-Briand Pact was written to mesh the idea of non-intervention with that of the post-Versailles desire to end all wars. This shows that they didn't want to fight anymore and wanted what was best for everyone. Also the Special Committee thought â€Å"the intense competition among European and American munitions companies†¦ tends to create a corrupt officialdom, and thereby weaken the remaining democracies of the world†¦Ã¢â‚¬  This would not be only hurting us but other countries as well. The Special Committee also found that by giving munition â€Å"there is a considerable threat to the peace and the civic progress of other nations† and that even if good sales were produced, the â€Å"effect of such sales is to produce fear and hostility†¦ culminating in economic strain and collapse or war.† Rebuttal: "The security of America depends on supporting/joining the war" This is not a fact, we are nowhere close in proximity to the conflict and there has not been any sign of an imminent threat towards our country from those engaged in the war since we have not been involved. What is a fact however, is that if our country does not remain neutral in this war, lives will definitely be lost no matter what. Though we still may be

D-Day

D-Day What Was D-Day? In the early morning hours of June 6, 1944, the Allies launched an attack by sea, landing on the beaches of Normandy on the northern coast of Nazi-occupied France.   The first day of this major undertaking was known as D-Day; it was the first day of the Battle of Normandy (code-named Operation Overlord) in World War II. On D-day, an armada of approximately 5,000 ships secretly crossed the English Channel and unloaded 156,000 Allied soldiers and nearly 30,000 vehicles in a single day on five, well-defended beaches (Omaha, Utah, Pluto, Gold, and Sword). By the end of the day, 2,500 Allied soldiers had been killed and another 6,500 wounded, but the Allies had succeeded, for they had broken through the German defenses and created a second front in World War II. Dates:   June 6, 1944 Planning a Second Front By 1944, World War II had already been raging for five years and most of Europe was under Nazi control. The Soviet Union was having some success on the Eastern Front but the other Allies, specifically the United States and the United Kingdom, had not yet made a full-fledged attack on the European mainland. It was time to create a second front. The questions of where and when to start this second front were difficult ones. The northern coast of Europe was an obvious choice, since the invasion force would be coming from Great Britain. A location that already had a port would be ideal in order to unload the millions of tons of supplies and soldiers needed. Also required was a location that would be within range of Allied fighter planes taking off from Great Britain. Unfortunately, the Nazis knew all this as well. To add an element of surprise and to avoid the bloodbath of trying to take a well-defended port, the Allied High Command decided on a location that met the other criteria but that did not have a port the beaches of Normandy in northern France. Once a location had been chosen, deciding upon a date was next. There needed to be enough time to collect the supplies and equipment, gather the planes and vehicles, and train the soldiers. This whole process would take a year. The specific date also depended on the timing of low tide and a full moon. All of this led to a specific day – June 5, 1944. Rather than continually refer to the actual date, the military used the term â€Å"D-Day† for the day of attack. What the Nazis Expected The Nazis knew the Allies were planning an invasion. In preparation, they had fortified all northern ports, especially the one at Pas de Calais, which was the shortest distance from southern Britain. But that was not all. As early as 1942, Nazi Fà ¼hrer Adolf Hitler ordered the creation of an Atlantic Wall to protect the northern coast of Europe from an Allied invasion. This was not literally a wall; instead, it was a collection of defenses, such as barbed wire and minefields, that stretched across 3,000 miles of coastline. In December 1943, when highly-regarded Field Marshal Erwin Rommel (known as the â€Å"Desert Fox†) was put in charge of these defenses, he found them completely inadequate. Rommel immediately ordered the creation of additional â€Å"pillboxes† (concrete bunkers fitted with machine guns and artillery), millions of additional mines, and a half million metal obstacles and stakes placed on the beaches that could rip open the bottom of landing craft. To hinder paratroopers and gliders, Rommel ordered many of the fields behind the beaches to be flooded and covered with protruding wooden poles (known as â€Å"Rommel’s asparagus†). Many of these had mines fitted on top. Rommel knew that these defenses would not be enough to stop an invading army, but he hoped it would slow them down long enough for him to bring reinforcements. He needed to stop the Allied invasion on the beach, before they gained a foothold. Secrecy The Allies desperately worried about German reinforcements. An amphibious attack against an entrenched enemy would already be incredibly difficult; however, if the Germans ever found out where and when the invasion was to take place and thus reinforced the area, well, the attack might end disastrously. That was the exact reason for the need of absolute secrecy. To help keep this secret, the Allies launched Operation Fortitude, an intricate plan to deceive the Germans. This plan included false radio signals, double agents, and fake armies that included life-size balloon tanks. A macabre plan to drop a dead body with false top-secret papers off the coast of Spain was also used. Anything and everything was used to deceive the Germans, to make them think that the Allied invasion was to occur somewhere else and not Normandy. A Delay All was set for D-Day being on June 5, even the equipment and soldiers had already been loaded onto the ships. Then, the weather changed. A massive storm hit, with 45-mile-an-hour wind gusts and lots of rain. After much contemplation, the Supreme Commander of the Allied Forces, U.S. General Dwight D. Eisenhower, postponed D-Day just one day. Any longer of a postponement and the low tides and full moon wouldn’t be right and they’d have to wait another whole month. Also, it was uncertain they could keep the invasion secret for that much longer. The invasion would begin on June 6, 1944. Rommel also paid notice to the massive storm and believed that the Allies would never invade in such inclement weather. Thus, he made the fateful decision to go out of town on June 5 to celebrate his wife’s 50th birthday. By the time he was informed of the invasion, it was too late. In Darkness: Paratroopers Begin D-Day Although D-Day is famous for being an amphibious operation, it actually started with thousands of brave paratroopers. Under the cover of darkness, the first wave of 180 paratroopers arrived in Normandy. They rode in six gliders that had been pulled and then released by British bombers.   Upon landing, the paratroopers grabbed their equipment, left their gliders, and worked as a team to take control of two, very important bridges: the one over the Orne River and the other over the Caen Canal. Control of these would both hinder German reinforcements along these paths as well as enable the Allies access to inland France once they were off the beaches. The second wave of 13,000 paratroopers had a very difficult arrival in Normandy. Flying in approximately 900 C-47 airplanes, the Nazis spotted the planes and started shooting. The planes drifted apart; thus, when the paratroopers jumped, they were scattered far and wide.    Many of these paratroopers were killed before they even hit the ground; others got caught in trees and were shot by German snipers. Still others drowned in Rommel’s flooded plains, weighed down by their heavy packs and tangled in weeds. Only 3,000 were able to join together; however, they did manage to capture the village of St. Mà ©re Eglise, an essential target. The scattering of the paratroopers had a benefit for the Allies – it confused the Germans. The Germans did not yet realize that a massive invasion was about to get underway. Loading the Landing Craft While the paratroopers were fighting their own battles, the Allied armada was making its way to Normandy. Approximately 5,000 ships including minesweepers, battleships, cruisers, destroyers, and others – arrived in the waters off France around 2 a.m. on June 6, 1944. Most of the soldiers on board these ships were seasick. Not only had they been on board, in extremely cramped quarters, for days, crossing the Channel had been stomach turning because of extremely choppy waters from the storm. The battle began with a bombardment, both from the armada’s artillery as well as 2,000 Allied aircraft that soared overhead and bombed the beach defenses. The bombardment turned out to be not as successful as had been hoped and a lot of German defenses remained intact. While this bombardment was under way, the soldiers were tasked with climbing into landing craft, 30 men per boat. This, in itself, was a difficult task as the men climbed down slippery rope ladders and had to drop into landing craft that were bobbing up and down in five-foot waves. A number of soldiers dropped into the water, unable to surface because they were weighted down by 88 pounds of gear. As each landing craft filled up, they rendezvoused with other landing craft in a designated zone just outside of German artillery range. In this zone, nicknamed â€Å"Piccadilly Circus,† the landing craft stayed in a circular holding pattern until it was time to attack. At 6:30 a.m., the naval gunfire stopped and the landing boats headed toward shore. The Five Beaches The Allied landing boats were headed to five beaches spread out over 50 miles of coastline.   These beaches had been code-named, from west to east, as Utah, Omaha, Gold, Juno, and Sword. The Americans were to attack at Utah and Omaha, while the British struck at Gold and Sword. The Canadians headed toward Juno. In some ways, soldiers reaching these beaches had similar experiences. Their landing vehicles would get close to the beach and, if they were not ripped open by obstacles or blown up by mines, then the transport door would open and the soldiers would disembark, waist-deep in the water. Immediately, they faced machine-gun fire from the German pillboxes. Without cover, many in the first transports were simply mowed down. The beaches quickly became bloody and strewn with body parts. Debris from blown up transport ships floated in the water.   Injured soldiers that fell in the water usually did not survive – their heavy packs weighed them down and they drowned. Eventually, after wave after wave of transports dropped off soldiers and then even some armored vehicles, the Allies started making headway on the beaches. Some of these helpful vehicles included tanks, such as the newly designed Duplex Drive tank (DDs). DDs, sometimes called â€Å"swimming tanks,† were basically Sherman tanks that had been fitted with a flotation skirt that allowed them to float. Flails, a tank equipped with metal chains in front, was another helpful vehicle, offering a new way to clear mines ahead of the soldiers. Crocodiles, were tanks equipped with a large flame thrower. These specialized, armored vehicles greatly helped the soldiers on Gold and Sword beaches. By early afternoon, the soldiers on Gold, Sword, and Utah had succeeded in capturing their beaches and had even met up with some of the paratroopers on the other side. The attacks on Juno and Omaha, however, were not going as well. Problems at Juno and Omaha Beaches At Juno, the Canadian soldiers had a bloody landing. Their landing boats had been forced off course by currents and thus had arrived at Juno Beach a half hour late. This meant that the tide had risen and many of the mines and obstacles were thus hidden under water.   An estimated half of the landing boats were damaged, with almost a third completely destroyed. The Canadian troops eventually took control of the beach, but at a cost of more than 1,000 men. It was even worse at Omaha. Unlike the other beaches, at Omaha, American soldiers faced an enemy that was safely housed in pillboxes located on top of bluffs that soared 100 feet above them. The early-morning bombardment that was supposed to take out some of these pillboxes missed this area; thus, the German defenses were nearly intact. The were was one particular bluff, called Pointe du Hoc, that stuck out into the ocean  between Utah and Omaha Beaches, giving German artillery at the top the ability to shoot at both beaches. This was such an essential target that the Allies sent in a special Ranger unit, led by Lt. Col. James Rudder,  to take out the artillery on top. Although arriving a half hour late because of drifting from a strong tide, the Rangers were able to use grappling hooks to scale the sheer cliff. At the top, they  discovered that the guns had been temporarily replaced by telephone poles to fool the Allies and to keep the guns safe from the bombardment. Splitting up and searching the countryside behind the cliff, the Rangers  found the guns. With a group of German soldiers not far away, Rangers snuck in and detonated thermite grenades in the guns, destroying them.   In addition to the bluffs, the crescent-shape of the beach made Omaha the most defensible of all the beaches. With these advantages, the Germans were able to mow down transports as soon as they arrived; the soldiers had little opportunity to run the 200 yards to the seawall for cover. The bloodbath earned this beach the nickname â€Å"Bloody Omaha.† The soldiers on Omaha were also essentially without armored help. Those in command had only requested DDs to accompany their soldiers, but nearly all of the swimming tanks headed toward Omaha drowned in the choppy waters. Eventually, with the help of naval artillery, small groups of men were able to make it across the beach and take out the German defenses, but it would cost 4,000 casualties to do so. The Break Out Despite a number of things not going to plan, D-Day was a success. The Allies had been able to keep the invasion a surprise and, with Rommel out of town and Hitler believing the landings at Normandy were a ruse for a real landing at Calais, the Germans never reinforced their position. After initial heavy fighting along the beaches, the Allied troops were able to secure their landings and break through German defenses to enter the interior of France. By June 7, the day after D-Day, the Allies were beginning the placement of two Mulberries, artificial harbors whose components had been pulled by tugboat across the Channel. These harbors would allow millions of tons of supplies to reach the invading Allied troops. The success of D-Day was the beginning of the end for Nazi Germany. Eleven months after D-Day, the war in Europe would be over.